Spain
Responsible for driving performance of brand, content, and user acquisition for one of the UK’s fastest-growing tech scale-ups. - Grew user base by over 70% by planning and implementing paid and organic growth strategies. - Developed paid acquisition campaigns resulting in a 3.2 ROAS and 51% conversion rate. - Defined and owned marketing and comms strategy and delivery of commercial objectives. - Owned overall messaging and wrote copy and comms across all channels. - Directed in-house creative team delivering standout design & video assets.