Omaha, Nebraska, United States
I am a marketing and communications professional, dedicated to providing strategic, creative, meaningful solutions to help drive sales and improve customers' experience. Specialties: Strategic marketing planning, public relations, project management, brand positioning and messaging, traditional and digital marketing, proofreading
• Digital Sales: Achieved a $22 ROAS through a customized digital marketing plan for key privately branded SKUs. • Research: Combined industry research tools with custom-built and executed surveys to gather insights on packaging, flavors, and buying behaviors. • Internal Communications: Utilized technology tools (Microsoft Teams, SharePoint, emails, TV screens, videos, and signage) to provide town hall messaging, important company updates, safety messaging, and ensure both downward and upward communication channels. • Cobranding: Managed cobranding relationships with large global and national brands for pitches to large retail partners. • Brand Management: Oversee key branding, including presentations, templates, signage, and branding at all facilities. • Company store: Built and maintained a company store for all promotional items for customers, new hires, and existing employees.
• Executive Communications: Established a regular executive communications cadence for internal messaging that lasted through multiple C-suite changes. • Public Relations: Managed the strategy and day-to-day operations for all public relations, media relations, and customer communications, including a local effort around 5 “problem” locations to build government and neighborhood support to ensure our employees could focused on revenue generation. • Rebranding & Messaging: Managed a successful global rebrand, including press messaging, six custom letters (banks, customers, consumers, suppliers, partners, and employees), on-site branding of all 300 locations, legal notice messaging, and website/technology branding and messaging. • Modernizing Communications: Developed digital tools on the website to build trust with producers and customers, simplify complex buying/selling decisions for 12 high-margin products, and speed up the decision-making process to increase bushels handled. • CRM: Launched and enhanced a CRM for 180 employees that was integrated into phone systems, website, and emails. • Crisis Communications: Developed processes and managed all communications for small and serious injuries, workplace accidents, and oversaw all COVID-19 communications. • Budget Management: Reduced the marketing budget by 30% while increasing our engagement and communications with customers by more than 20%. Reduced external agency spend by 52% in three years by creating and maintaining systems in-house.
• Executive Communications: Established a regular executive communications cadence for internal messaging that lasted through multiple C-suite changes. • Public Relations: Managed the strategy and day-to-day operations for all public relations, media relations, and customer communications, including a local effort around 5 “problem” locations to build government and neighborhood support to ensure our employees could focused on revenue generation. • Rebranding & Messaging: Managed a successful global rebrand, including press messaging, six custom letters (banks, customers, consumers, suppliers, partners, and employees), on-site branding of all 300 locations, legal notice messaging, and website/technology branding and messaging. • Modernizing Communications: Developed digital tools on the website to build trust with producers and customers, simplify complex buying/selling decisions for 12 high-margin products, and speed up the decision-making process to increase bushels handled. • CRM: Launched and enhanced a CRM for 180 employees that was integrated into phone systems, website, and emails. • Crisis Communications: Developed processes and managed all communications for small and serious injuries, workplace accidents, and oversaw all COVID-19 communications. • Budget Management: Reduced the marketing budget by 30% while increasing our engagement and communications with customers by more than 20%. Reduced external agency spend by 52% in three years by creating and maintaining systems in-house.
Management of the strategic planning and implementation for the integrated marketing plan, company events and public relations for one of the Midwest's top IT Staffing and IT Solutions companies. Utilizing multiple tactics to reach the Omaha, Des Moines and Sioux Falls markets.