Barcelona, Catalonia, Spain
Role 1: Barcelona Food Roots (BFR) Title: Founder & Sommelier/Chef Dates: 2023 – Present We act as a seamless, plug-and-play "In-house Gastronomy Department" for international premium travel agencies, villa specialists, and custom tour designers operating in Spain. BFR elevates private gatherings by delivering tailored food and wine journeys directly in our clients' chosen luxury accommodations. We specialize in "Narrative Gastronomy"—where each dish unfolds as a distinct chapter in a story revealing the deep history, culture, and provenance of Catalan and Spanish cuisine. Unified B2B Operations: We eliminate the logistical friction of coordinating separate regional vendors by providing a single point of contact for end-to-end menu design, sommelier service, and white-glove villa execution. Boutique Celler Supply: Experiences feature rare and unique, small-scale allocations sourced directly from quality producers. To guarantee uncompromised quality, we work with a select, hand-picked network of elite partners, serving as a trusted on-site vendor for regional villa specialists Charming Villas Catalonia and Can Cauliques. Wholesale Optimization: We fully protect agency margins by operating strictly through a confidential Trade Net Rate wholesale model. Our services include the immersive Arrels tasting menus, private catering, and expert-led boutique wine masterclasses. Role 2: Coast to Coast Wines Title: Managing Director Dates: 2012 – Present Directing an international trade business specializing in the commercial logistics, portfolio management, and compliance of premium Spanish producers across global export markets. Command the complete cross-border supply chain, distributor networks, and market-entry strategies for artisanal wine, beer, and olive oil brands. Commercial Precision: Applying corporate project management, absolute operational reliability, and structured budgeting to international business accounts. Deep Producer Networks: Cultivating long-standing, direct relationships with boutique producers across Spain's primary appellations to secure exclusive, limited-production allocations. Strategic Synergy: This 20-year commercial foundation provides the exact professional rigor, logistical safety net, and corporate maturity that premium international travel agencies require when trusting a local partner with their high-value clientele.
Barcelona Food Roots (BFR) serves as a local "In-house Gastronomy Department" for international travel agencies, premium tour operators, villa rental specialists, and independent travel advisors. We provide food and wine experiences across Catalonia. We specialize in "Narrative Gastronomy"—an immersive private dining concept where every dish serves as a delicious chapter in a story, revealing the authentic history, culture, and seasonal provenance of Spanish and Catalan cuisine. The BFR Operational Advantage: End-to-End Logistics: We manage 100% of the on-site execution, including customized menu design, premium ingredient sourcing, master-level sommelier service, and pristine kitchen cleanup. Boutique Celler Supply: Every experience features exclusive, small-scale allocations sourced directly from standard-setting producers from our private cellar. Uncompromising Reliability: Founded by Patrick Webb—a restaurant professional, WSET Sommelier, and 20-year wine trade export director—we bring corporate maturity, international timeline standards, and absolute precision to every guest experience. Wholesale Alignment: We operate strictly under a confidential Trade Net Rate wholesale model, fully protecting and optimizing your agency's margins. Our Portfolio of Services: Arrels immersive tasting experiences Premium, discrete catering for corporate and family retreats "Going Native" regional wine and cheese masterclasses Producer visits, including wineries and gourmet products
Coast to Coast brings real Spanish wines to the World. By “real” we mean quality wines with a sense of place, crafted by people who tend their land and vinify their wines with the aim of expressing that which makes their place unique and worth knowing. From the Atlantic and Mediterranean coasts. Each winery is independent and family-run. And these cellars are more than places of work; they are the celebration of living by the fathers, mothers, brothers and sisters who have a clear idea about the best their land and its fruits should bring to each bottle for you to enjoy. From the Atlantic and the Mediterrannean coasts.
Coca & Webb is dedicated to fine winemaking and exporting quality wine. As cellar owners, we are actively involved in all aspects that concern a winery: from viticulture to labeling. As exporters, we represent small family wineries from Spain in foreign markets around the world.
Organized & executed agenda for the Board of Directors. Directly supervised Export, National Development, Eno-tourism & Strategic Planning sub-committees. Directed National & International strategic planning. Responsible for Institutional Relations, procurement of funding and member activity and involvement.
Directed international & national sales. Managed key accounts on both national & international levels. Responsible for developing commercial strategy. Directed sales force. Conducted Visits & Tasting program.