Berlin, Berlin, Germany
Innovative Marketing & Technology Leader | Founder of Autonisia | Former CIO (2017-2022) With over a decade of experience in SaaS marketing and leadership, I specialize in driving growth, crafting impactful brand strategies, and leveraging AI-driven solutions to transform industries. Currently leading go-to-market and marketing strategy at Planted, where I'm revolutionizing the ESG landscape through Kaia, our groundbreaking agentic AI co-pilot. Kaia transforms how sustainability teams operate—delivering 95% faster ESG strategy development, 90% reduction in consulting costs, and 75% time savings through intelligent automation. I'm driving market expansion across Europe, orchestrating the launch of AI-powered solutions that eliminate manual processes and enable strategic sustainability decision-making for 350+ companies. As the Founder of Autonisia.com, I’m pioneering the future of AI agents, building intelligent, automated solutions that enhance efficiency, decision-making, and user experiences across industries. Our mission is to empower businesses with cutting-edge AI, streamlining processes and unlocking new levels of productivity. Previously, I served as Head of Marketing at empower® (until December 2024), where I led transformative strategies that enhanced document creation and collaboration for professionals worldwide. By implementing performance-driven campaigns and technology-powered initiatives, I helped teams optimize workflows, maximize efficiency, and focus on high-impact work. At leading SaaS companies like Journy.io and Productsup, I specialized in data-driven marketing, conversion optimization, and CRM-integrated growth strategies. At Productsup, I managed full-cycle marketing campaigns, utilizing automation and strategic budget allocation to exceed performance targets. My expertise in extracting actionable insights from customer data enabled improved sales, retention, and overall business impact. Beyond strategy, I thrive in building and scaling high-performing teams. I’ve successfully established marketing divisions from the ground up, fostering cross-functional collaboration, brand growth, and innovative digital engagement. My approach blends creative storytelling with analytical precision, ensuring that marketing efforts are both compelling and results-driven. I’m passionate about the intersection of AI, marketing, and technology—where data fuels creativity, and innovation drives success.
At Autonisia.com, we're building the future of AI-driven automation—creating intelligent agents that optimize workflows, enhance decision-making, and revolutionize business efficiency. AI-Powered Automation – Designing and implementing autonomous agents that reduce manual effort and improve operational efficiency. Strategic Growth & Product Development – Driving product strategy, market positioning, and business expansion. Technology & Innovation – Leveraging cutting-edge AI and automation tools to build intelligent, user-centric solutions. Leadership & Partnerships – Building a strong network of stakeholders, leading cross-functional teams, and fostering strategic collaborations. We’re on a mission to redefine the way businesses interact with AI. If you're passionate about the future of automation, let’s connect!
Revolutionizing ESG management through Agentic AI at Planted - the all-in-one ESG platform trusted by 350+ companies across 12 industries. Leading comprehensive Go-To-Market Strategy and marketing initiatives for Kaia, our groundbreaking AI co-pilot that transforms how sustainability teams develop and implement ESG strategies. Key Responsibilities: Spearheading the go-to-market strategy for Kaia AI co-pilot, driving 95% faster ESG strategy development and 90% reduction in consulting costs Developing and executing comprehensive marketing strategies across paid marketing, content, events, and customer marketing channels Leading market expansion initiatives to scale Planted's presence across European markets and beyond Orchestrating product launches and positioning strategies for AI-powered ESG solutions that save teams 75% time through intelligent automation Building and managing strategic partnerships with industry leaders, sustainability consultancies, and technology integrators Creating compelling narratives around Agentic AI transformation in sustainability management. Managing multi-channel campaigns that demonstrate how AI eliminates manual Excel processes and enables strategic ESG decision-making Establishing thought leadership in the intersection of AI, sustainability, and regulatory compliance (CSRD, VSME) Transforming the ESG landscape by making sustainability strategy accessible, automated, and actionable through cutting-edge agentic AI technology.
empower® enables people worldwide to create professional documents, presentations, spreadsheets, and emails more efficiently and effectively. Allowing our users more time to focus on their professions and things that really matter: to be their best at work. As the Head of Marketing at empower, I lead dynamic marketing strategies to elevate our suite of Microsoft Office add-ins for enhanced document creation and collaboration. With expertise in SaaS and tech sectors, I craft and execute performance-driven campaigns across global markets, driving lead generation, user engagement, and brand visibility. Leveraging data analytics, I optimize digital channels, including SEO, SEM, and social media, to achieve impressive conversion rates and ROI. I excel in managing cross-functional teams, fostering innovative solutions, and aligning marketing efforts with business objectives. With a focus on user-centered content strategy and marketing automation, I elevate our product offerings and establish empower as a leader in efficiency-enhancing solutions for professionals worldwide.
At Journy we empower your marketing, sales and support teams with actionable customer insights, in order to improve conversions, increase sales, and reduce churn. Target the right audience at the right moment, with the right message. From attribution metrics to AI-based next-step and next-content recommendations, contextual and behavioural enriched data, we have the right set for you to convert and keep your valuable Clients and Partners. As the former Head of Marketing at Journy.io, I spearheaded strategic marketing initiatives in the SaaS industry, utilizing actionable customer insights to optimize conversions, sales, and retention. With a sharp focus on data-driven strategies, I oversaw cross-channel campaigns, from attribution metrics to AI-powered recommendations, enhancing customer engagement and loyalty. My expertise lay in aligning marketing efforts with business goals and executing performance-driven plans encompassing inbound and outbound strategies. Proficient in lead generation, CRM integration, and marketing automation, I thrived in a fast-paced environment, delivering compelling content and impactful brand messaging. My experience in analyzing metrics, shaping customer journeys, and fostering partnerships bolstered Journy.io's market presence, solidifying its position as a leader in customer-centric solutions.