Germany
- Private Equity Group
- Grew top line of largest division >40% in <2 years by transforming China go-to-market strategy from a direct sales to a nationwide distributor model - Built and managed 3 teams of 70+ employees - Redesigned Würth’s e-commerce strategy by establishing strategic partnerships with China’s key e-commerce platforms such as Alibaba, JD.com and ZKH
- Developed and initiated largest ever go-to-market strategy transformation for Würth Group in China by convincing Central Managing Board and Würth Family members in frequent strategy Steer Cos - Formulated go-to-market strategy recommendations by identifying and analyzing business model issues and proved 40%+ growth impact potential by implementing 6 pilot projects across China
- Headed end-to-end design, delivery, and go-live of Würth Group’s Greater China Central Distribution Center (biggest DC in Asia-Pacific) - Led multiple cross-cultural project teams in logistics, IT, and business and delivered project against tight 15-months timeline and local government uncertainties