New York, New York, United States
A dynamic marketing leader with more than 15 years of cross functional experience in developing and executing marketing strategies, aligning business objectives, cost reduction, problem solving, market assessment and opportunity identification. Adept at managing complex projects involving budget considerations, technology, and customer experience.
In this role, I collaborate with creative teams and director-level leaders to identify, bid, award, and execute work with external vendors while managing and negotiating talent and photography contracts. I lead integrated production across all media channels—including broadcast, digital, stills, animation, and social platforms—while developing and tracking production budgets up to $1.5 million. I oversee project timelines from pre-production through post-production, ensuring international market needs are met and all deliverables are executed effectively. I design and implement production plans as well as campaign schedules, maintain clear documentation of final assets, and review all invoicing and deliverables prior to submission. Additionally, I source and hire new vendors while strengthening existing partnerships, drive innovative workflows across sales and market research, and mentor and manage production teams across all projects.
Led a team of producers on large-scale productions, balancing workloads across direct reports and freelancers while overseeing the development of client budgets and bid execution. Managed and maintained calendars for both short- and long-term projects, and orchestrated pre- and post-production meetings. Demonstrated strong skills in budget, contract, SOW, usage, and partnership negotiations, effectively bridging financial and creative priorities. Created and maintained shoot schedules and post-production timelines, fostered relationships with brands and advertising agencies, and spearheaded new talent acquisition.
Organized live castings and callbacks, as well as coordinated travel for client and crew groups of up to 75. Additionally, was responsible for managing shoot merchandise with internal brand marketing teams. Secured visas for talent, collaborated closely with business managers, and ensured all necessary permits were obtained and approved for each production..
In charge of new business, account management and production.
Working alongside the media team to assist in cross function deliverables. Responsible for creating content during events, shows, and presentations.