Chicago, Illinois, United States
Marketing is a field that rewards curiosity as much as execution, which is exactly what drives me. I lead marketing and demand generation for a B2B SaaS company's Americas market: Building strategy, running campaigns end-to-end, owning the martech stack, producing content, executing events, and navigating a fast-moving, highly dynamic environment alongside other teams spread across time zones and continents. I've built the U.S. marketing function from the ground up, consistently growing year-over-year lead generation metrics and influenced pipeline. Along the way I've built a reputation as a trusted cross-functional partner across sales, customer success, and leadership. What keeps me sharp is a genuine commitment to continuous learning. This includes actively integrating AI technology from large language models to emerging agentic workflows into how I approach campaign ideation, content development, research and day-to-day pipeline-building motions. Marketing and technology move faster than most fields. This dynamic is part of what I thrive in. Based in Chicago.
Leading North American marketing and go-to-market initiatives across demand generation, brand positioning, partner marketing, and strategic business development. My responsibilities span the full buyer journey, from market positioning and campaign strategy to executive events, partner ecosystems, and pipeline generation, collaborating closely with Sales, Product, Customer Success, and company leadership. Key areas include: - Pipeline generation across paid media, ABM, content, email, events, partnerships, and outbound channels - Leading Intershop’s North American market presence through industry events, advisory boards, analyst relations - Developing cross-functional GTM narratives around AI, B2B commerce, digital transformation, and platform selection - Managing strategic partnerships, co-marketing initiatives, and executive-level customer engagement - Supporting enterprise sales efforts through positioning, messaging, customer advocacy, and strategic account initiatives - Actively applying AI technology and agentic workflows to accelerate marketing execution, from content development and campaign ideation to research and process automation
With the foundation in place, the focus shifted to scaling it. Took full ownership of U.S. marketing operations, expanded scope to include inside sales support and business development activities, and began managing external resources and vendors. Grew year-over-year lead generation metrics while deepening cross-functional collaboration with Sales and leadership.
Landed in Chicago with a clear mandate and no existing playbook. Built Intershop's Americas marketing function from the ground up: establishing processes, vendor relationships, and campaign infrastructure while integrating with a globally distributed team across time zones.
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