Eppelheim, Baden-Württemberg, Germany
Professional experiences within: Beverages (main focus), Dairy, Bakery, Snacks, Confectionery, Infant Nutrition, Catering, Internet Business and Banking. Master's degree (MBA) specialized in Marketing. Skills in international marketing & sales, business development, product management, category management, procurement, sensory testing. Scope: - since 2001 working in an international environment - since 2002 working within food & beverages industry - since 2004 working within the product category of beverages (non-alcoholic, alcoholic & dry) - since 2007 working additionally within the product category of dairy (dessert, ice cream) - since 2014 working additionally within other food product categories (bakery, confectionery, snacks) Strengths: international marketing & product management, business development, sales, creativity, structure, networking, leadership
Category marketing management for beverages in the area of Europe, Middle East, Africa
Marketing management for food and beverage related product categories across Europe. Focus on Beverages, Bakery, Dairy, Icecream, Snacks, Confectionery, Convenience Food.
Marketing Manager Beverages (04/2011-01/2014), focus regions: Europe, Middle East and Africa; Business Development Manager Beverages (since 02/2014), focus on Private Label and Food Service, focus regions: Europe, Middle East and Africa.
Category Management for beverages, food stuff like rice, pasta, oils, etc.; later including non-food products (category mgmnt & procurement).
Product management (internationally) of different product groups including beverages (focus here: still drinks and ACE-drinks) and dairy (focus here: desserts and ice cream). Project management of cross-category topics "children/teenagers" and later "seniors/best agers".