New York City Metropolitan Area
I am passionate about driving AgTech innovations that shape the future of our food systems. I believe that technology, paired with system-wide change, is essential to building a regenerative and resilient agrifood system. My mission is to identify impactful AgTech innovations and help them successfully commercialize their solutions. Are you working in AgTech and: - Ready to scale but lacking a clear growth strategy? - Looking to expand into the US or Europe but need regional insights? - Have a groundbreaking idea but need agricultural domain expertise? - Want to cut through the buzz and understand the real trends in AgTech? - Searching for strategic partnerships to fuel growth? - Looking for the next game-changing AgTech startups to invest in or partner with? If so, I’d love to connect! Let’s explore how I can support your commercialization journey, provide market expertise for Europe and North America, and leverage my network to unlock new opportunities.
I founded AgTech-Pro to create a bridge between Europe and North America, facilitating transatlantic expansion for AgTech companies. Today, we collaborate with startups, scaleups, corporates, and investors, offering expertise in commercializing innovations, building strategic partnerships, and delivering global AgTech market intelligence. As a boutique consultancy, I lead our strategic direction and serve as the principal consultant. Visit our website to learn more, or feel free to send me a message for further discussion.
I am a founding member of the AgTech Advisory Collective. The Collective unites a global network of independent experts in agricultural technology to drive impactful change in modern farming. With extensive industry knowledge and an international presence, we support agtech companies globally from launch to scale, providing local knowledge, strategic insights, technical guidance, and connections in key markets. Our mission is to build lasting partnerships that empower innovation, increase efficiency, and foster a sustainable agrifood system—benefiting farmers, consumers, and the planet.
As an advisor to Verdant Partners, I support global M&A transactions within the AgTech sector. My role includes preparing strategic materials, identifying key targets, supporting the marketing process, and leveraging my network to drive successful outcomes.
AGCUMEN is a market intelligence platform offering unique insights into the latest developments in the global AgTech sector. As an advisor, I contributed to shaping the strategic direction of their intelligence platform, building a robust client pipeline, and facilitating connections with potential clients.
As the Head of Digital Business, a newly created role, I led the digital strategy for the Americas region, driving the organization's digital transformation. Key achievements include: - Initiated and led a strategic project to guide the organization’s digital transformation journey. - Identified opportunities to leverage digital solutions internally, as well as for our dealers and customers. - Developed a comprehensive digital and technology training program for our equipment dealers. - Launched various digital tools for both dealers and farmers, including a customer platform and remote service solutions. - Created a product strategy for new digital tools tailored to the U.S. market. - Designed a digital promotion program to help dealers build skills in utilizing and selling digital solutions. - Spearheaded the ideation and development of service programs that leveraged digital tools, technology, and expertise. - Built and developed the digital business team within the organization. - Identified and established strategic partnerships to expand our digital ecosystem.