Amsterdam, North Holland, Netherlands
Enthusiastic and entrepreneurial minded, with an intrinsic interest in media, retail, AI, and tech, expressed through hands on learning and continuous experimentation. Driven by curiosity and innovation, I actively seek out knowledge and passionately enjoy sharing and cross referencing it across markets and teams while building meaningful relationships in the process.
At dentsu Benelux, I supported our global clients in developing and executing full-funnel retail media strategies. This included planning and implementing campaigns across a diverse range of retailers, from Benelux supermarkets such as Albert Heijn, Jumbo, Delhaize and Plus to pure players like Bol.com, Amazon and many more. Together with our eight-member team, we created integrated campaigns that drove brand and sales KPIs while creating synergy through the line.
Uw kabel en accessoires specialist. During my employment at Onlinekabelshop.nl I learned about the various domains of online marketing including SEO, PPC, Email marketing. In my first year, I focused primarily on content marketing in the form of design, photography, and video. I played a significant role in our transition to Magento 2 and learned about the planned and precise approach of CMS migrations. In my last two years, I was heavily involved in work in PIM systems and responsible for optimizing sales activities on Bol.com and integrating other marketplaces such as Amazon. From September 1, 2020, I switched to part-time work instead of full-time to make time for my part-time education.
In addition to online marketing, during my first year at Onlinekabelshop.nl, I supported the customer service department. Two days a week, I assisted this team by helping our customers both over the phone and via email. In this role, I learned to listen to the customers of Onlinekabelshop.nl and understand their needs and challenges. It helped me to greatly expand my product knowledge, learn about the different processes happening within the company and helped me align marketing with the true needs of our customers.
A creative think tank with the power to execute. Together with Marnix van Manen, I provided photography and videography services to various companies in the Netherlands. Our focus was primarily on visualizing the company culture and work processes within our clients' businesses. Clients we have had the opportunity to film for: - Architecture firm Bkpunt in Utrecht - Bicycle importer Hoopfietsen in Rotterdam - Food manufacturer Bieze in Nijkerk - Sartora Tailoring and Rotterdam Topsport in Rotterdam - Catering Café la rue in De Bilt - Real estate advisor HumbleBuildings in Utrecht - Windesheim University of Applied Sciences in Zwolle - Car manufacturer FrisianMotors in Bakkeveen - Cleaning & Detailing Exclusive Cardetailing in Epe - Conferences for software company Oracle in Amsterdam