Mississauga, Ontario, Canada
Branding 20+ years brand building experience Fortune 500 companies including, grocery (C.B. Powell, Green Giant), hot beverage (Melitta), household batteries (Energizer), automotive (Chrysler), and beverage alcohol (Patron, Molson) categories. Strategic Planning Lead sales and marketing efforts for a National brand leader in multiple fresh, frozen and shelf stable food products with over $25 Million in retail sales. Marketing Lead the development and implementation of communications strategies both internal and external in Canada for a 100-year-old family owned coffee company. Business Development Developed and implemented an $180M business plan for Energizer, with senior management team, eclipsing sales and profit record by at least 20% for 3 consecutive years. Leadership Developed skills of 8 direct reports, through coaching and mentoring, achieving 90% retention rate over 4 years. Budgets/P&L Lead development and implementation of communications strategies with P & L responsibility, including strategic planning, promotions, advertising and on-line engagement that improved ad-recall and awareness scores by over 15%.
Melitta is one of the worlds largest producers of fine quality coffees and filter papers.