Patrick de Silva

Campaign manager

Copenhagen, Capital Region of Denmark, Denmark

About

Growth and performance marketing specialist with 5+ years of experience in digital marketing, paid social, and omnichannel campaign execution across both B2C and B2B markets. I currently work as a Campaign Manager within a subscription-based D2C business, where I manage end-to-end acquisition and growth initiatives across key digital channels. My focus is on driving scalable performance through paid media, funnel optimization, marketing automation, and continuous testing. I thrive in fast-paced environments where strategy, hands-on execution, and data-driven decision-making meet. I have strong experience working cross-functionally with stakeholders, creative teams, external agencies, and leadership to ensure alignment, high-quality delivery, and measurable business impact. Tech Stack: Paid Media: Meta Ads, TikTok Ads, LinkedIn Ads, Google Ads, DV360 Analytics: GA4, Google Tag Manager, Looker Studio, Power BI Automation: Klaviyo, Mailchimp, Funnels.io E-commerce & CMS: Shopify, Squarespace Creative & AI: Canva, Figma, ChatGPT, Make Project Tools: Monday, ClickUp, Trello

Experience

  • Campaign manager at Nordic Well Group
    Sep 2024 - Present · 1 yr 11 mos

    Nordic Well Group operates in the health and wellness industry across eight markets, representing a portfolio of ten distinctive vitamin and supplement brands. The company specializes in subscription-based direct-to-consumer models while also serving business-to-business clients. As a Campaign Manager, I am responsible for the company’s omnichannel marketing efforts across four markets. I work with strategy, execution, and optimization to ensure an effective and cohesive customer journey, delivering measurable results across channels such as Meta, LinkedIn, Pinterest, Pmax, Display, Youtube, SEO, Bing format, Affiliate, Bing, E-mail marketing, Tv- & streaming commercials.

  • MediaGroup Worldwide (2 yrs 4 mos)
    • PPC & Paid Social Marketing Specialist
      Sep 2023 - Aug 2024 · 1 yr

      MediaGroup Worldwide is an international performance marketing agency working with premium B2C and B2B brands across multiple markets. As a Marketing Specialist, I worked hands-on with paid media execution, campaign optimization, and digital strategy for major clients such as Georg Jensen, Louis Poulsen, Rudolph Care, and Universal Robots. My role focused on performance marketing across platforms including Meta Ads, LinkedIn Campaign Manager, Pinterest Ads, and DV360, with responsibility for audience targeting, budget allocation, tracking, and reporting. I supported clients with data-driven insights, campaign performance analysis, and continuous optimization to improve ROI, lead generation, and brand growth across international markets.

    • Junior PPC & Social Marketing Specialist
      May 2022 - Sep 2023 · 1 yr 5 mos

  • Digital markedsføringspraktikant at Brdr. A&O Johansen A/S
    Jan 2022 - Apr 2022 · 4 mos

  • Marketingkonsulent at Desilvamarketing
    Sep 2020 - Feb 2022 · 1 yr 6 mos

    De Silva Marketing helps businesses execute effective Facebook and Instagram advertising campaigns. Our goal is to drive profitable growth for our clients and deliver measurable results. In our work, we maintain close communication with our customers to keep you as informed as possible. At the same time, we take the time to understand your values and communicate them through your advertising. We support both physical retail stores and e-commerce businesses with their marketing efforts.

  • Customer Service Agent at Humac A/S
    Oct 2020 - Jun 2021 · 9 mos