Patrick Bröckelt

Senior Manager Demand Planning | Managed demand planning teams, IBP process development

Basel, Basel, Switzerland

About

At the helm of Fossil Group's demand planning, my leadership encompasses approximately 30 planners across multiple geographies, ensuring the precision of our forecasting and the alignment of cross-functional teams. Our collective efforts have enhanced forecast accuracy in strategically relevant markets, showcasing our commitment to excellence and a unified approach to planning. The success in my current role builds on a robust foundation of relationship building and negotiation skills, honed through years of managing demand planning and allocations for EMEA and APAC regions. With the help of our dedicated teams, we've harmonized best practices and leveraged in-house data science to advance our forecasting methodologies, contributing to Fossil Group's global supply chain efficiency.

Experience

  • Senior Manager Demand Planning at Beiersdorf
    Jun 2025 - Present · 1 yr 1 mo

    Will follow shortly...

  • Fossil Group, Inc. (Basel, Switzerland)
    • Global Head of Demand Planning
      Jan 2024 - Present · 2 yrs 6 mos

      • Leading ~30 demand planners across three geographies, seven offices, ~40 profit centers, and 5000 SKUs • KPI ownership of forecast accuracy, forecast-value-add, attainment, etc. • Strong partnership with adjacent functions within the Planning, Make/Source, as well as the Deliver Tower in the end-to-end supply chain • Regional and Global IBP representation of demand planning function, fostering cross-functional alignment and the creation of a one-number plan • Collaboration with in-house data science team for baseline forecast creation and utilization Key Accomplishments: Forecast Accuracy Improvements across all major and strategically relevant markets; Harmonized ways-of-working / best practice deployment at a global scale; End-to-End Supply Chain Academy Training for all internal customers globally (~400 people)

    • Head of Demand Planning and Allocation EMEA / APAC
      Sep 2017 - Dec 2023 · 6 yrs 4 mos

      • Managed EMEA-wide demand planning, Direct-to-Consumer (DTC) allocation, regional master data, and inventory management teams (~40 people) • Developed and implemented the regional IBP process as key decision making platform and cross functional alignment to a one-number plan. • Continued commercial responsibility for off-price channel to drive profitable sales and support inventory metrics (stock turn, excess %, etc.) • Oversaw retail allocation planning for ~140 stores (full-price and outlet), optimizing replenishment strategies and key retail KPIs (on-shelf availability, inventory turn, margin contribution) Expanded role into APAC region in January 2023 • Restructured APAC demand planning teams into a sub-regional structure, aligning with newly set-up commercial framework • Managed the integration of the Planning & Allocation team at the Global Business Service hub in Bangalore to form one team • Introduced IBP in APAC region, fostering cross-functional collaboration and plan reconciliation/alignment in India, China, and Rest of Asia Key Accomplishments: Expanded made-to-order program to drive ~20% (10%) of sales in EMEA (APAC); restructured line-planning process to drive assortment productivity, accompanied several transformation projects (focus on organizational redesign and downsizing efforts)

  • Fossil Group, Inc. (On-site)
    • Senior Manager Supply Chain EMEA
      Apr 2013 - May 2016 · 3 yrs 2 mos

      • Management of ~20 demand planners across ~35 profit centers and ~5000 SKUs • Supported EMEA Managing Director with demand/inventory related KPIs in monthly management review meetings • Build and managed a Business Intelligence team, creating and maintaining standardized reports related to demand/supply and inventory KPIs. • Established and led a commercial entity overseeing EMEA off-price activities with up to $40M USD annualized sales. Key Accomplishments: Initiated “made-to-order” sourcing (annualized savings of ~$0.8M); Separation of demand and supply planning function; Transport cost savings thru mode-of-transport optimization (annualized savings of ~0.2M)

    • Senior Demand Planner & EMEA Process Analyst
      Aug 2009 - Mar 2013 · 3 yrs 8 mos

      • Maintenance of EMEA demand plan for one profit center (~400 SKUs) • Supply Planning in collaboration with the Far East offices, place and track factory POs • Monitored KPIs (Stock Health, Forecast Accuracy, On-Time-Delivery, etc.) and managed OTB • Developed standardized reporting tools for all EMEA Demand Planners • Controlled and optimized European inventory, implementing measures to improve stock levels and processes. Key Accomplishments: Initiation of statistical baseline forecast across EMEA demand Planners; Implemented standardized stock count processes for all European concession inventories.

    • Sales Controller & Business Development EMEA Distribution
      Feb 2007 - Jul 2009 · 2 yrs 6 mos

      • Supported with budget and monthly reforecast process across EMEA distribution markets (40 markets, 52 customers) • Creation and maintenance for key commercial forecasting tools • Supported Head of Sales with market research and pre-selection process for new partners • Trade Show and Events Specialist (for yearly sales conferences) Key Accomplishments: Migration of all relevant sales controlling tools from MS-Access to SAP BW; Acquisition of three major distribution partners with >1M USD yearly turnover.