Sutton, Quebec, Canada
Founder of Humanity Strong. Advertising background. Former NGO & UN Specialist for TIME Magazine. Patrick works with global media and universities to find new ways to promote NGO and UN campaigns to young adults. Dedicated to human rights, children's rights, women's rights, wildlife, biodiversity and corporate social responsibility. Action-driven.
Founder of Humanity Strong. Developing partnerships with media and corporations at a global level to promote NGO and UN campaigns. Building Humanity Strong Houses for college and NGO communities. We bring together, under one roof, young humanity fighters: students studying human rights, international law, politics, nature conservation; and young professionals working for NGOs, the United Nations and private foundations. We build new learning living communities. Designing, producing and promoting the new non-fiction illustrated book series HUMANITY. Writing and producing the book “Timeless Earth” for the Langenscheidt Publishing (in collaboration with IUCN, ICOMOS, the World Heritage Committee and the office of Kofi Annan). Writing and publishing the book “The World Heritage”.
Executive UN & NGO Specialist for TIME magazine Custom Content division. Creating a new communication platform for leading NGOs and UN agencies. Content partners included UN, UNEP, UNDP, IUCN, ILO, UNICEF, WWF, ICRC and WHO.
Negotiating corporate marketing alliances for the most important entertainment and sports properties in Montreal, including the Montreal Canadiens hockey team, the Bell Centre, the Festival Juste Pour Rire (Just For Laughs) and NHL global events.
Clients: Molson, GM and Petro-Canada Developing marketing plan and brand positioning for Molson Export and Molson Dry beers. Supervising TV, print and promotional advertising campaigns. Maximizing Molson sponsorships such as the Montreal Canadiens, the Montreal Alouettes, the Formula 1 Grand Prix of Canada and several music events. Managing Petro-Canada and GM communications for the Province of Quebec, including the adaptation of many campaigns from English to French.