Zürich Metropolitan Area
I am a commercial and growth executive with more than 25 years of experience in building and scaling B2B technology businesses across telecommunications, cybersecurity and digital infrastructure. Throughout my career I have focused on driving sustainable revenue growth, expanding into new markets and building high-performing sales and partner organizations. As a member of the Executive Board at Anapaya Systems, I played a key role in transforming a Swiss deep-tech start-up into an internationally operating scale-up in the cybersecurity and secure networking space. Key achievements include: • Increasing license revenue by 394% and ARR by 253% • Building and scaling national/international enterprise sales and partner ecosystems • Developing indirect sales models and global go-to-market strategies • Leading complex enterprise deals with telecom operators, critical infrastructure providers and large enterprises Before Anapaya, I held senior leadership roles in the telecommunications sector at Sunrise and Salt, where I was responsible for sme and enterprise sales, strategic customer development and large B2B accounts. In addition to my corporate career, I am the founder of Paddys-Races-Days, a European motorsport event company organizing motorcycle track events across several European circuits. Today I am particularly interested in leadership roles where I can help organizations accelerate growth, scale commercial operations and expand into new markets. I am open to: • Open to Board and Advisory Mandates
Founder of a European motorcycle track-day event organization focused on high-performance rider experiences across leading racetracks. Responsible for strategy, partnerships, event operations, marketing and financial performance. Highlights • Built a recognized European track-day brand with 5,000+ participants • Established partnerships with multiple international racetracks • Developed a profitable and sustainable event business model • Built a loyal community within the European motorsport ecosystem
As Chief Business Development Officer and a member of the Executive Board, I lead and manage the sales and business development teams, focusing on building a top-tier, high-performance organization. Member of the executive leadership team with full responsibility for commercial strategy, business development, and international scaling. Led the transformation from a start-up into a scalable international organization, including the development of go-to-market and revenue structures. Selected achievements: • Drove company-wide growth: +394% license revenue, +253% ARR • Led the successful launch and scaling of secure networking solutions in national and international markets • Successfully launched and scaled secure networking solutions across national and international markets • Built and implemented an indirect sales model, including partner strategy and ecosystem development
Led the B2B segment for SMEs and large enterprises in Switzerland with responsibility for revenue growth, market development, and sales leadership. Selected achievements: • Doubled new business revenue across SME and enterprise segments • Increased qualified leads by 30% • Significantly reduced customer churn • Achieved a Net Promoter Score (NPS) of 52, recognised as best-in-class within the Swiss telecommunications market
Led large B2B sales organizations (SME & Enterprise) with teams of up to 75 employees and multi-million revenue responsibility. Selected key achievements: • Built and scaled a high-performing B2B organization driving sustainable revenue growth • Achieved 0% employee turnover during leadership period • Established a strong retention management framework across segments
Strategic and Operational Sales Management Region: Eastern Switzerland (CH) / Vorarlberg (AT) Supported Companies: Sunrise, Tele 2, Cablecom, American Express, Corner Card, Switch Key Focus Areas: Strategic Planning and Brand Building: Development and implementation of strategies to strengthen brand visibility in the target region. Active acquisition of new customers through targeted marketing and sales initiatives. Personnel Management and Coaching: Responsible for leading and developing up to 150 employees across multiple locations. Conducting coaching programs and motivation training to enhance team performance. Branch Leadership: Oversight of operations in the St. Gallen and Dornbirn branches. Implementation of effective sales strategies to improve business outcomes. Training and Development: Conducting training programs focused on direct sales techniques and motivation. Fostering a culture of continuous improvement for optimizing consulting services and sales strategies. Sustainable Optimization: Ensuring an adaptive sales approach through tailored solutions that meet customer needs.