Cologne Bonn Region
Executive with a broad strategic B2B and B2C background, experienced in marketing, strategic planning & execution with program, project and change management. Proven track record in growing market shares and brand awareness, social B2B engagements, implementing transformative projects for digital innovation, restructuring incl. M&A in complex, international multi-stakeholder environments. Excel in strategic problem solving with the ability to deliver outcome & continuous improvements in pressured situations by challenging the status quo and trigger/encourage new thinking. Seasoned department leader and people manager with track record in building high performing teams.
Responsible for Marketing & Strategy for the whole B2B Digital, Printing and Solutions Portfolio from Canon in Germany. With my team of great Market/Business Developers, Product Managers and Experts covering the areas Product Marketing, Market Development, Strategy Implementation, Campaign Management, Lead-Generation, Market & Competitor Analysis as well as Budget Planning & Reporting.
Supporting local & global B2B sales force with pricing strategy and deal management in big commercial & public bids across all phases of tender and negoatiting processes.
Leading Direct Sales and Professional Services of Canon's Production Printing business in Germany. Digital Printing | Large Format Graphics, Displays and Printing | CAD and GIS Systems | Software and Solutions | Print Media / Paper
Experience Working for a Start-up in the segment of renewable energies and smart grid responsible for business development, Key Accounts, building strategic alliances in DACH as well as developing the go-to market model and approach (Marketing / Strategy). Working for a Start-up in the segment of renewable energies and smart grid responsible for business development, Key Accounts, building strategic alliances in DACH as well as developing the go-to market model and approach (Marketing / Strategy). For AtoS, responsible for business development related to business process optimisation and reengineering for digital services and payments in banking, fintech, retail and b2c industries in DACH & CEE. For the mid-size consulting & services company, executing projects & managment consulting engagements in the area of envirnmental services for the top 500 FMCG companies in the DACH region. Delivering process analysis and feasibility studies to develop new operating models with clients to reduce environmental costs and uplift sustainability (i.e. reduce carbon footprint). Market Expert in the Corporate Development & Marketing Department of the Deutsche Post AG with a wide range of duties and activities including market and competitor analysis, mystery shopping and marketing communications. Led the development and implementation of sales tools/databases, sales kits, sales reporting, process optimisation and new pricing models.