Geneva Metropolitan Area
I am an experienced leader with a strong entrepreneurial drive and 25+ years of experience in the IT and industry sectors. I have successfully developed and delivered value in the companies I have led, as a sales director, general manager, or CEO. I transform and optimize business models to have a positive impact on the organizations I work with. Currently, I am the APEX Commercial Director for DTS accounts in EMEA at Dell Technologies, where I provide IT-as-a-Service solutions that simplify digital transformation by increasing IT agility and control. I listen to the customer needs and bring the right APEX offering solution (outcomes, FOD, utility, etc.) to accelerate their IT journey. I am also an IMD Business School alumni, with a Master of Science in quantitative management from Université Paris Dauphine. I am skilled in new business development, commercial analysis, team management, and high-level negotiation. I excel in managing partners and building networks. My goal is to enable customer success and innovation with APEX solutions.
I am a sales and business development consultant specializing in go-to-market strategy, enterprise sales structuring, and commercial acceleration for technology-driven companies. I advise organizations on how to translate innovative solutions into scalable, sustainable revenue, with a strong focus on value-based selling, executive-level engagement, and market entry strategies. I currently support Pg-services, a Swiss integrator, in the development of its commercial activities around Verkada. My role includes defining the sales strategy, structuring the go-to-market approach in Switzerland, supporting key account development, and positioning an integrated, cloud-based physical security platform addressing video surveillance, access control, alarms, and operational visibility. My expertise spans: – Business development and sales strategy – Go-to-market design and market entry – Enterprise and C-level sales engagement – Partner ecosystems and indirect sales models – Value proposition and solution positioning – Physical security, cloud platforms, and AI-enabled solutions I typically work with founders, CEOs, and executive teams who need a pragmatic, senior-level sales advisor to accelerate growth, structure their commercial approach, and open strategic conversations with decision-makers.
We are at the dawn of a phenomenal transformation in the way organizations consume IT services. AI fundamentally reshapes how businesses operate, make decisions, and deliver value. APEX is becoming the cornerstone of Dell Technologies as-a-Service offerings. Dell Technologies APEX is a breakthrough portfolio of as-a-Service offerings that simplify digital transformation by increasing IT agility and control. I will provide It-as-Service by bringing cloud agility to the DTS accounts in EMEA. I will identify and solve customer business needs by providing subject matter expertise and creating solutions using Dell’s products and services. I will be listening to the customer needs and then bring the right APEX offering solution (outcomes, FOD, Utility...) to accelerate their IT Transformation.
Involved in consulting and advising major accounts in there IT Transformatiion (ITaaS), Cloud Services (IaaS, PaaS), Converged and Hyper-coverged Infrastructure, Storage & Data Protection, Software Defined DC, Software Defined Storage, Storage Resource Manangement, Server & Storage Virtualisation, Information Security, ITSM practices, Enterprise Content Mgmt, as well as Digital Transformation. Working on helping these customers implement their cloud strategy (private, public & hybrid), as well as engaging with them on major 'transformational' projects that affect their people, processes and platforms.
Pioneer in manufacturing bespoke high-quality aluminum conservatories, and specializing in interior and exterior design, the Velinea group (turnover of €16m, 130 employees and 12 selling points) designs, builds and installs conservatories. The group is the Tryba sole distributor in 4 departments where we recommend, sell and install high-end windows, main entrance doors, garage doors and aluminum gates. Manufacturing of windows and conservatories in aluminum, on a production site of 5500 m² build in 2005, with high concern of quality and environmental protection. Marketing and selling of group’s products and services, including windows and conservatories, with a team of 33 sales reps.
CEO / Founder, startup December 1999 – February 2003, Storage Telecom Storage Telecom SA operated as a pioneer data storage services provider (SSP). It offered data storage services to enterprises which enabled them to manage, protect, and optimize storage needs and infrastructure. Storage Telecom SA was founded in Paris, France but operated throughout Europe. Successfully raised over €20mil in venture capital investments from Spectrum Equity and Managers at Goldman Sachs. Grew the startup to over 20 engineers to provide Storage on Tap services to enterprises. Developed and implemented the entire portfolio of services and go to market strategy. Successfully created three data centers to serve our customer base. Successfully sold the business to the original investors in 2003.
As a Country manager of Data General, who was one of the first minicomputer firms specialized in business servers and lately in high end storage systems. The company was bought by EMC in 2000, I revamped the entire organization bringing in all new processes. Increased the visibility of the company on the data storage market, a new opportunity for this company. Successfully reached the objective of €45mil in revenues by leading an office of 95+ employees. Won the President’s club for over achieving my objectives in cost management and revenues