Metro Manila
Hi, I'm Pat! 👋🏻 I'm a Senior Brand Manager in Procter & Gamble Philippines — the founders of Brand Management. I come from Ateneo De Manila University, having graduated Summa Cum Laude with a degree in Management/ Entrepreneurship. As a highly driven and resourceful self-starter, I work well in handling tasks that require high levels of responsibility and initiative in fast-paced environments. 👩🏻‍💻 I'm passionate about making a difference in my own way. I love challenges that motivate me to become an impactful business leader. 🌎
Philippines’ No. 1 Soap Brand
FY2425 - CEO Awardee: Top 2% of Global P&G Employees - Top Category of the Year: B2B Award for Fastest Growing Category - Year-End Regional Award for Winning in Retail as Media - JAS’24 Category of the Quarter - JAS’24 Regional #Grow Award - OND’24 Integrated Growth Strategy Award - OND’24 Regional #Grow Award FY2324 - Brand Builder of the Year - Top Category of the Year - AMA Regional Award of the Year for One More Delighted Shopper - JAS’23 Brand Business Award - JAS’23 Regional Business Award - OND’23 and JFM’24 Top Category of the Quarter
Under the Kievit brand (https://www.kievit.com/en/)
- Individually led a Grandparent's Day campaign by planning and executing a social media giveaway - Managed a social media community of 129k Instagram followers and 77k Facebook followers through chat customer support and digital strategy conceptualization - Led influencer marketing strategy and personally initiated contact and handled > 20 macro-influencers and celebrities
- Produced a standardized reference deck and primers for the bank's cash management facility, BizLink, which was distributed to all BPI branches nationwide - Created initiatives to boost internal awareness and knowledge on the Business Banking team’s products and campaigns - Performed administrative tasks such as client calls, market research, and data management