San Diego Metropolitan Area
With over 7 years as Senior Copywriter at Vistage Worldwide and 20+ years as a freelance copywriter, I specialize in crafting compelling content and creative strategies that resonate with executives and business owners globally. My work focuses on developing messaging that aligns with Vistage's mission to empower leaders through executive coaching and peer advisory. Leveraging skills in SEO copywriting and creative strategy, I contribute to impactful campaigns that engage audiences and drive business results. My passion lies in helping organizations articulate their unique voice while delivering high-quality content tailored to their needs. From SEO-optimized materials to strategic advertising copy, my goal is to create meaningful connections between brands and their audiences. Collaborating with teams, I ensure every piece of content supports broader business objectives and reflects a clear, authentic message.
Vistage is the world’s largest and most comprehensive executive coaching organization for small and midsize businesses with $1M - $1B in revenue. Members meet with their peers in confidential group meetings facilitated by accomplished executive-level coaches to help solve their most complex issues. For more than 60 years, we’ve been helping CEOs, business owners and key executives solve their greatest challenges. Today, more than 23,000 members in 20 countries rely on Vistage.
I am both a corporate and creative writer. I can craft a speech that will be presented to top-level executives or concept a children’s book that will be chewed on by one toddler. I can write an ad that sells yachts to the richest people in America or an appeal to raise money for the poorest people on Earth. But what does this all mean to you? One of the things I enjoy most as a professional writer is helping others – individuals and businesses – find their unique and singular voice. And then, to help them figure out what they most need to say and how to say it in an engaging way that will resonate with present and potential clients. Or fans. Or interested parties. Readers, viewers or listeners. Because, ultimately, few feelings are more powerful than absolutely nailing your message; stating precisely what you wish to communicate in the most compelling and authentic way possible.
Planned, wrote and optimized content for Internet search and social media platforms. Project manager, writer and editor of online newsletters, email campaigns, contests and initiatives to support marketing strategies. Organized monthly content planner that included Wordpress, Facebook, Twitter, Flickr, Pinterest and Google+. Wrote blogs, press releases, ads and marketing personas. Creative brainstormer and conceptual thinker.
Speechwriting, content development, feature article writing, promotional campaigns, targeted promotional videos, Executive correspondence
Promotional writing for TV, radio, print and online