Brussels, Brussels Region, Belgium
Senior Project & Brand Manager | Team Leadership, Operational Excellence & Stakeholder Engagement | 20 Years in FMCG (L’Oréal) | Public & Non-Profit Project Leader. As a Project & Brand Management Leader with 20+ years of experience at L’Oréal, I have built a strong expertise in leading high-performing teams, managing complex projects, and driving brand growth in dynamic FMCG environments. In recent years, I have broadened my impact by managing projects in the public and non-profit sectors — notably leading multicultural teams at the European Commission’s Visitors Centre and Experience Europe, and coordinating educational interventions with Cool@School. My leadership style is grounded in team development, operational efficiency, and fostering clear, impactful communication across all levels of an organization. I am passionate about creating alignment between teams, clients, and stakeholders to achieve shared goals and deliver sustainable results. I am eager to connect with professionals and organizations seeking a dynamic leader who can bridge corporate expertise with public and social impact projects.
Project Manager in charge of the DG COMM account (European Commission), managing the teams of Visit Assistants at the Visitors Centre and Experience Europe exhibition. Key Responsibilities & Achievements: • Supervise a team of 35 multilingual Visit Assistants, ensuring optimal team performance, motivation, and development. • Handle recruitment, onboarding, training programs and performance management of staff. • Manage daily operations: scheduling, contingency planning, real-time supervision to ensure premium visitor experience. • Act as the primary liaison between Profirst and DG COMM, ensuring effective communication, reporting, and service delivery aligned with client expectations. • Responsible for administrative reporting, KPI tracking, budget management, and compliance with legal & HR regulations
Project Manager responsible for the strategic coordination and operational management of educational interventions aimed at developing emotional, and relational skills within the Belgian school system. I lead the end-to-end project lifecycle, ensuring effective collaboration with internal teams, school directors, and education sector partners. Key Achievements & Responsibilities: • Plan, execute, and monitor intervention programs in collaboration with schools, education networks, and internal teams. • Manage budgets, resources, and timelines to ensure timely and high-quality program delivery • Develop and execute communication strategies to enhance the NGO’s visibility and impact • Prepare impact reports and presentations for internal and external stakeholders. • Organize awareness and fundraising events to support the growth and sustainability of activities.
Managed end-to-end recruitment processes, from candidate sourcing and engagement to interview coordination and final hiring decisions. Collaborated closely with hiring managers to understand role requirements and ensure a smooth recruitment experience.
Led REDKEN’s strategic repositioning in Belgilux, achieving Top 3 market ranking. • Managed a team of 13 and 20 freelancers; fostered a culture of performance and creativity. • Transformed education strategy: 80% online / 20% offline. • Full P&L accountability; optimized cross-functional collaboration (Finance, Supply Chain, Market Dev.). • Created high-profile industry events to amplify brand visibility.
• Managed a team of 6 Sales Consultants, driving commercial execution and sales targets. • Developed joint business plans with key clients to boost sell-in and sell-out performance. • Strengthened collaboration between Sales, Education & Marketing teams.
• Defined and executed the Education strategy aligned with brand and country KPIs. • Managed the upskilling of 8 Educators; grew the Artistic Team from 3 to 20 members. • Led the project management of the new PPD Academy in Brussels. • Designed and organized flagship client events supporting the brand DNA.