Patrice Chaperon

Product Director Data, Platform & Insights @leboncoin - ex-Doctolib · ex-Criteo

Paris, Île-de-France, France

About

Experienced Data Leader with a demonstrated history of working in the internet, adtech industry. Strong research professional skilled in Analytical Skills, Computer Science, Data, Reporting and Business insights.

Experience

  • Leboncoin.fr (Permanent · 4 yrs 1 mo)
    • Product Director Data, Infra & Platform
      Jan 2025 - Present · 1 yr 6 mos

      Leading the Platform & Insights tribe (~100 people): Data (Data Analysts/Scientists/Engineers), Core Platform, and DevX crews — reporting to CPO, member of the Leadership team. Key achievements: ▸ Data Transformation 2026 (2.5M€) Initiated the Vision Data 2028 during summer 2024, secured COMEX approval with 2.5M€ investment. Leading the full program: migration from Redshift/Athena to Databricks (Unity Catalog), deployment of a Data Catalog (Coalesce), Data Governance roles implementation, and enabling leboncoin users to consume and create data autonomously. ▸ Confidence — AB Testing Platform (Spotify) Drove the selection and implementation of Confidence as leboncoin's new experimentation platform — first major French company to sign this deal with Spotify/Confidence. Led end-to-end change management: legal constraints, technical integration, multi-audience training (PM, DA, Dev), and organised a joint event with Spotify teams. 🎤 Speaker — Confidence x leboncoin Meetup (2025) > https://www.youtube.com/watch?v=Z8R7bH84vF8 🆎 Medium Article "Confidence by Spotify: how A/B testing enriches product conversations at leboncoin" > https://medium.com/leboncoin-tech-blog/confidence-by-spotify-bringing-a-b-testing-into-the-product-conversation-at-leboncoin-d197e9354854 ▸ Tableau Cloud Migration & AI Steer migration from group Tableau server instance to local Cloud one: 1500 dashboards migrated. Created 'Pablo', the company's most-used chatGPT assistant in 2025 to ask questions about how to find a KPI, create a Tableau Dashboard, etc. ▸ AI Product Strategy Contribute to the AI acculturation program for product and data teams: GPT agents, Claude Code, n8n workflow automation, LLM-powered analytics tooling. 🎤 Creme de la creme podcast about my vision of past, current and future Data Strategy > https://youtu.be/Gz3pKq90wMY?si=DrkpFLWWBAkkgvVM

    • Product Director Data, Tools & Services
      Jun 2022 - Dec 2024 · 2 yrs 7 mos

      Director of the Data Tools & Services tribe (~70 people) — reporting to CPO, member of the Leadership team. Led 3 Feature Teams with 3 PMs: - Data Science — ML tools to enhance user experience (recommendation, pricing, ads) - Data Quality — data quality for all producers & consumers - Data Discovery — data tools about Data Quality (tagging plan automation, governance, etc) Also managing Data & Product Analytics teams (~20 analysts). Key achievements: ▸ Experimentation stream Relaunched the AB testing culture at leboncoin with a dedicated team and a new governance model — laying the foundation for the Confidence rollout. ▸ Tracking modernisation Led the Piano Analytics migration, restructured tracking architecture and tagging plan standards. ▸ Organisation Rebuilt Web Analysts/Data Analysts organisations, drove the merge of teh 2 teams, structured career frameworks and analytics community rituals. ───── Jan 2024 – Jun 2024 · Global Head of Data & Analytics, Mobility (Adevinta Group) Led international Data & Analytics teams for the Mobility vertical across the Adevinta group: leboncoin, mobile.de, coches.net, and others.

  • Head of Product Analytics at Doctolib
    Jan 2020 - Jun 2022 · 2 yrs 6 mos

    Built and led the Product Analytics function — scaled the team from 5 to 20 people across Paris, Nantes, and Berlin. Key achievements: ▸ Covid-19 Task Force Key contributor of the Doctolib Covid task force: powered KPIs, statistics, and internal/external reporting for the national teleconsultation rollout (millions of consultations) and the national vaccination campaign. ▸ Team building & culture Created the Data Analyst career growth framework. Structured the analytics community across three cities. ▸ Product measurement expertise Expert on product impact measurement: North Star KPIs, AB Tests, MECE impact trees. Drove tool selection (BI, tracking, reporting). Reporting to CPO, member of Leadership team and part of key product decisions. 🎙 Podcast — Data at Doctolib: how data powers healthcare at scale https://open.spotify.com/episode/5LojIKc8OwVC9sXRfxqg6d

  • Criteo (9 yrs 4 mos)
    • Head of Market Performance Analytics
      Jan 2019 - Dec 2019 · 1 yr

      Managing managers and a global international team of +10 Data Analysts Overseeing global performance and predicting future behaviors Managing global projects on sprint mode to help Criteo Leaders making data-driven business decisions

    • Senior Manager, Analytics
      Jan 2018 - Dec 2018 · 1 yr

      Managing Team Leaders and 8 Senior Data Analysts Reporting into VP Global Operations Driving Analytics of Criteo Core Products by running analyses and developing reports that allow S&O teams better understanding their Products performance Owning Alerting strategy for S&O teams (>1500 users) Foster collaboration of Analytics community at Criteo (>150 Data Analysts)

    • Manager, Analytics
      Jul 2015 - Dec 2017 · 2 yrs 6 mos

      Managing Team Leaders and 7 Data Analysts Reporting into VP Global Operations Leading trainings, and sharing product updates to Data Analysts around the world (>120+ analysts) Handling cross teams project driving efficiency improvements Driving creation of insightful data and metrics that empower S&O teams analyzing their daily KPI

  • Analyst Engineer Intern at Norsys
    Mar 2010 - Aug 2010 · 6 mos

    Analyst Engineer on a project for the french health insurance (CPAM) Analyzing and testing of a web app that facilitates the dematerialization of insurance documents between the healthcare professionals patients and CPAM

  • Internship analyst-developer at KONE France
    May 2008 - Aug 2008 · 4 mos

    ASP/SQL Server developed software for team leaders to manage their teams.