Hong Kong, Hong Kong SAR
I am a commercial and retail marketplace leader with 13+ years of experience across Nike, P&G, and Dairy Farm, spanning sports retail, FMCG, wholesale, category management, store operations, and partner-led growth. In my current role as Sales Director for Nike Hong Kong and Macau. My work focuses on transforming the retail marketplace with partners, landlords, and internal teams by opening and upgrading stores, strengthening partner capability, improving inventory and profitability models, and activating sport-led consumer moments. I also work closely with retail partners to improve portfolio economics, manage markdown and inventory pressure, build liquidation ecosystems, and make disciplined decisions on underperforming doors. Before Nike, I built strong FMCG commercial foundations at P&G, where I managed major categories and retail accounts across Hong Kong and Macau, using shopper insights, category strategy, trade investment discipline, and cross-functional leadership to drive growth. Earlier in my career, I developed hands-on retail operations experience at Mannings under Dairy Farm, managing stores, frontline teams, and day-to-day consumer execution. My strength is connecting strategy with retail reality: translating brand ambition into profitable stores, partner execution, consumer experience, and sustainable market growth.
Lead Nike’s Hong Kong and Macau wholesale marketplace across strategic retail partners, mono-brand stores, multi-brand channels, and sport-specialty accounts. Focus on marketplace transformation, retail partner strategy, store portfolio development, commercial planning, and cross-functional execution. Work closely with retail executives, landlords, and internal Nike teams to translate brand and sport strategy into sustainable local marketplace growth. Key responsibilities include driving store expansion and transformation, strengthening partner capability, improving inventory and profitability discipline, developing sport-led marketplace opportunities, and coaching account teams through a more dynamic retail environment. Recognized for combining premium brand thinking with FMCG-style commercial discipline, balancing consumer experience, partner economics, brand presentation, and long-term market health.
Led category sales and channel strategy across key retail partners and commercial channels in Hong Kong and Macau, with responsibility for business planning, customer strategy, category growth, trade investment, and cross-functional execution. Partnered with retailers and internal teams across sales, marketing, finance, supply chain, and shopper insights to develop category plans, improve in-store execution, strengthen customer engagement, and deliver sustainable commercial growth. Recognized for combining shopper insight, category management, negotiation discipline, and customer business planning to support retailer growth while advancing P&G’s brand and commercial priorities.
Managed strategic retail customer relationships across key consumer categories, with focus on joint business planning, category development, promotion strategy, trade investment effectiveness, and retail execution. Worked closely with retailer buying, merchandising, and operations teams to translate consumer and shopper insights into actionable plans across assortment, shelf, promotion, and in-store activation. Built strong foundations in FMCG commercial discipline, including customer negotiation, category strategy, P&L thinking, forecasting, and cross-functional leadership.