Bellevue, Washington, United States
Career marketer with a passion for data and a background in math. I'm mid-transition into a new data science career through Harvard graduate school.
- Responsible for managing paid campaigns to promote security products and services for enterprises
- Responsible for the development and optimization of our digital campaigns end-to-end. - Created 100k+ contact database from 0 for strategic industry opportunities, leveraging intent data and statistical modeling to uncover high value leads. - Designed and deployed marketing automation tech stack to nurture and track target leads through our marketing funnel. - Led design and project management of website updates for the corporate website and landing pages. - Optimized ads and landing pages through iterative A/B and multivariate testing. - Passionate about data driven decision making and systems design.
Responsible for the strategy and development of the digital marketing program for Betacom's new 5GaaS line of business.
- Responsible for marketing content creation and planning for the organization. - Managed a team of 6 market researchers to guide our marketing efforts across the nation by providing granular competitive opportunity data to inform and optimize spend. - Automated marketing funnels using Hubspot.
- Responsible for creation and execution of GTM strategies and campaign management for products and services. - Established automated marketing funnels in Hubspot