Indianapolis, Indiana, United States
A dedicated, results-oriented marketing professional capable of managing multiple projects in a fast-paced, high pressure environment. Over thirty years experience developing and coordinating direct marketing programs, marketing collateral and print production. Comprehensive knowledge of advertising and client servicing.
Coordinating all aspects of focus group market research including inbound/outbound calls, client schedules, respondent schedules, hosting, and quoting.
Responsibilities included brand management, management of creative services request system, and revising forms on order sight to meet new brand standards, and special projects as needed.
Final approval of printed decals prior to shipping--Temporary, as needed postion.
Responsibilities included the production and management of all printed materials for more than 100 post-secondary colleges located in various states from initial design to final printed piece. Fiscal budget of $3M. Executed the setup and training of an online ordering system which saved the company $200,000 dollars in its first year by allowing print efficiencies at the local school level. Managed inventory control through detailed order tracking spreadsheets which reconciled monthly P&L variances. Recommended and implemented with the support of an outside advertising agency the "Marketing Tool Kit" which allowed the schools to generate specific approved advertising flyers and postcards supporting local activities and events. Ensured collateral was in compliance with all the various state regulations. Coordinated the production of invitations for quarterly open houses for the colleges resulting in an increase of prospective student applications by 2.5% Executed and had oversight of yellow page per inquiry program, from design and production of ads to tracking and compiling monthly results. Total annual budget of $2M. Produced newspaper ads as needed for marketing plans. Organized and developed sales presentations used at the local level to generate brand awareness and solicitations to prospective students.
Coordinated marketing activities by implementing marketing programs using a broad set of channels: direct mail, web, advertising and conference exhibits. Directed multiple projects and schedules involving cross-functional departmental teams. Provided estimated costs associated with each effort to attain management approval. Maintained consistent brand image, product positioning and messages throughout communication initiatives, promotions, and events. Implemented quarterly direct mail effort including creative content, outside list selection, merge-purge instructions, printing proofs, letter shop insertion, salt file and bulk center drop. Worked with external vendors to ensure all projects met target deadlines. Tracked, analyzed and reported on marketing efforts for monthly management review meetings.
Worked with the project team members, clients and vendors to coordinate marketing activities. Organized and reviewed monthly budget variance reports by marketing effort, and investigated significant or unusual variances for incorporation into monthly forecasts. Worked in coordination with the project administrators and project managers to complete the projects. Maintained and documented reports on a daily basis regarding the projects assigned to various departments. Provided administrative support for the department.