Sydney, New South Wales, Australia
An experienced business manager specialising in sales and new business development. A history of working for major international and local brands like Lee Jeans, Wrangler, Diesel, AG Jeans and Outland Denim achieving outstanding revenue results through key account management and distribution growth while maintaining a premium brand image. Particularly successful at developing long term positive business relationships with key stakeholders through strong interpersonal and communication skills, utilising negotiation experience to build brand growth. The ability to implement sales strategies from an understanding of marketing principles and brand knowledge. In depth understanding of wholesale, product development, warehousing and the retail environment. Commercially astute with strong business acumen with extensive experience in new business development and sales growth. People focused with the ability to inspire and develop talent to meet large budgets and brand objectives. Successfully drives record growth and establishes key relationships for leading brands. The combination of communication, selling skills and hands on leadership style will make a positive contribution to your organisation.
National Sales Manager for AG Denim
KEY RESPONSIBILITIES • Strategic planning and management of business • Development of sales strategy and team to deliver results that exceed customer satisfaction • Fostered and maintained relationships with key stakeholders, including wholesale head office, retailers and buyers nationally. Using influence and negotiation skills to increase brand revenue and distribution • Represented Lee Jeans, Wrangler, Diesel, Golf Punk, Hard Yakka, 2 Blocks South, Playboy, Lucky 13. The agency has been responsible for three states and or national sales cover age • In depth product knowledge and brand awareness. Involvement in marketing strategies and ranging decisions. KEY ACHIEVEMENTS • Established leading fashion denim agency that maintained long term relationship with successful fashion brands resulting in record growth and sales. Agency was regarded as the leading denim agency for Victoria • Built sales growth from eight hundred thousand dollars per annum to seven and a half million dollars for Victoria for Lee Jeans • Collaborated with the marketing department to develop one of the most successful campaigns “Lee Black”
KEY RESPONSIBILITIES • Built a company developing accessories as a licensee for global brands supplying accessories to major retailers and independents across Australia and New Zealand. Brands included Lee, Golf Punk and Wrangler • Drove sales teams and targets for Australia and New Zealand. Developed marketing and selling tools for interstate agents and retailers. • Involved in strategic decisions across product development, sales performance, team development, warehousing and distribution. KEY ACHIEVEMENTS • Established the first licensee arrangement for accessories for those brands and achieved ranging at all key retailers across Australia and New Zealand • The successful management and development of a company within the competitive fashion industry. • Product was developed to a high standard and exceeded the expectations of the licensor, agents and staff
Store Manager of one of Australia’s leading independent retailers of denim and youth fashion. Brands included Diesel, Lee, Levi, Wrangler, Golf Punk and G-Star. • Management of team • Product buying and planning • Customer service • Recruitment and team development • Setting and achieving sales targets • Liaison with international and local distributors • Creating an “iconic” lifestyle environment • Alterations and tailoring ACHIEVEMENTS Meeting and exceeding sales targets. Selected by leading wholesale fashion brand to partner as a sales agent from my performance instore.