Barcelona, Catalonia, Spain
Seasoned research leader with over 19 years of experience in designing and orchestrating user-centric projects across diverse domains, I offer a unique blend of strategic acumen and qualitative expertise. Grounded in Psychology and Anthropology, I am passionate about decoding human behaviors and motivations. My journey, spanning consultancy and in-house digital product roles, showcases expertise in UX, ethnographic research, service design and business design, providing a comprehensive understanding of research's pivotal role in product and business strategy. As a User Experience specialist, I lead initiatives to ensure that user insights are at the core of product development, driving impactful and user-centric solutions for complex software products. Beyond research strategy and execution, my goal is to create measurable improvements in product performance and contribute to customer satisfaction and business growth. I am dedicated to advancing UX practices within any organization, blending hands-on expertise with compassionate leadership. This approach fosters a data-driven culture and encourages collaboration across multidisciplinary teams, including designers, product managers, engineers, and data scientists.
· Speaker at the 2019 SXSW edition, giving a talk on "Designing for the Forgotten" as part of the inclusive design series.