Australia
PASSIONATE MARKETING STRATEGIST With over 6 years of professional experience in industry-leading international companies, I bring a deep passion for brand building and delivering exceptional consumer experiences. Proven expertise in developing and executing 360° brand strategies across events, digital and retail, driving impactful results and consumer engagement. Feel free to reach out at [email protected]
Enforced and localized Nike Football, Basketball and Jordan EMEA Go to Market strategy for 5 local marketing teams covering 50+ countries in Europe, Middle East and Africa. Driving budget allocation, brand focus and creative direction for key campaigns across Digital, Events and Retail for Nike Direct and Partners. -Qatar World Cup Activation: Designed a premium footballer experience in Dubai featuring Ronaldo and a media partnership with Hypebeast, attracting 4K attendees and achieving a 28M social media reach -Jersey Design Pop-Up: Led the activation at Nike’s flagship Dubai store, increasing in-store traffic by 38% YoY and driving a 76% surge in football product sales -Nike Never Done Campaign: Executed a Middle East kids’ campaign featuring NBA star Giannis Antetokounmpo, engaging 3,000 children in sports and driving a 10% growth in Kids Business within the first week • Supported cross-regional campaign strategy for five marketing teams across the Middle East, Central Europe, and North Africa, ensuring relevance for 50+ countries • Monitored a $50M+ budget, optimizing allocation in alignment with trade terms and strategic priorities • Oversaw athlete and influencer management to amplify brand activations and social campaigns • Supervised creative, production, and media agencies to deliver high-impact events and digital campaigns, ensuring seamless execution and brand consistency _Digital and Social media Overseeing Digital strategy for the Middle East across nike.com App, Email, Paid Media and Social Media including Meta, Youtube, TikTok. Successfully launched first Nike App and Nike.com owned channels in Middle East.
Jordan Brand Strategy & Campaign Management • Evaluated and refined the Jordan Men's strategy across the EMEA market in alignment with the Global Brand team, ensuring seamless execution of key campaign launches in 5 priority cities • Oversaw 100+ digital activations across Nike.com, Nike App, email, social media, and paid media, creating compelling and cohesive consumer journeys • Boosted engagement on the Nike App through the Jordan Real Talks franchise, achieving a 10% CTR (vs. 3% average) and a +500% increase in comments • Strengthened brand relevance among youth by developing a partnership with UK content creator Harry Pinero (1.6M followers) • Fostered grassroots community connections in Paris and London through basketball trials and tournaments, drawing 1,500 attendees and amplifying local brand presence
Traffic Generation & Community Engagement • Led Out-Of-Home (OOH) and media campaigns to drive awareness and maximize traffic to 5 new Nike Value/Unite stores across Europe • Contributed to the strategic rollout of Community concepts as a member of the Community Pulse Taskforce, shaping initiatives for the entire EMEA Value/Unite fleet of 180 stores
Campaign management & Event coordination • Assessed strategic seasonal campaigns for specialty categories, including Basketball, Skate, Tennis, and Golf, ensuring alignment with brand priorities • Managed Nike athletes and influencers for event appearances, such as National Basketball Team players and Nike SB Paris athletes • Coordinated end-to-end event production, including concept development, supplier negotiations, media relationships, logistics, digital planning, and budget oversight _Design School Collaboration: Partnered with the "Take Your Shot" association to promote Women’s Basketball in underserved neighbourhoods _Nike SB Janoski Anniversary Event : Supported the organization of a 10-year celebration featuring a media stunt and event with 500 attendees
• Prospect, and manage ISV/OEM sales opportunities • Increase pipeline through demand generation and targeted campaigns to SAP ISV/OEM installed base accounts and prospects • Support Account Executives in Up-sell & cross sell of SAP OEM products in ISV installed base • Develop and nurture non-active accounts • Support Account Executives in contract renewals • Provide accurate and timely management information and forecasts • Develop and maintain competitive knowledge on industries and products to leverage in the sales cycle
- Redacted the Multi Year Budget methodology - Assisted the redaction of monthly reports