Mexico City, Mexico
I work at the intersection of technology, human-centred design, and inner work. For 13+ years, I've been a UX researcher and design leader, helping teams translate complex research into clear strategy through continuous discovery. More recently, I've brought that same instinct into AI education, coaching, and psychedelic integration. The common thread across everything I do: helping people make sense of their experience and turn it into something they can actually use. Right now, that looks like: 🔬 AI for UX Research: I create tools and courses that help researchers use AI ethically and effectively, without losing the human-centred core. My products help practitioners move faster while staying rigorous. 🧠 Coaching & Integration: As an ICF-certified coach and VITAL graduate in integrative psychedelic studies, I work with founders, solopreneurs, and creatives navigating personal and professional transitions. My facilitative approach draws on Internal Family Systems (IFS), depth psychology, mindfulness-based practices, and design thinking — supporting people in turning profound inner experiences into grounded, values-aligned change. I also support psychedelic preparation and integration, including microdosing. 🛠️ Notion & Productivity Systems: I build personal operating systems, frameworks and templates that help people organise their inner and outer worlds. Because insight without structure is just a nice feeling. I care about ethics, consent, and doing careful work in fast-moving spaces. Whether it's AI or psychedelics, the best tools respect complexity and meet people where they are.
I help individuals create lasting, meaningful change by applying human-centered design principles to personal growth. With over 13 years of experience in this field, I create tailored, collaborative coaching journeys that are responsive to each client’s unique needs and goals. My approach blends mindfulness-based practices, psychedelic integration (including microdosing), and evidence based non-pathologising methods like Internal Family Systems (IFS). This combination allows clients to explore their inner world in a non-judgmental space while transforming insights into practical, life-enhancing actions.
Conducting user research with a focus on Continuous Discovery, ensuring that insights are consistently driving product improvements. I leverage AI-supported tools to enhance insight synthesis, helping teams quickly identify patterns and make customer-informed product decisions. My work spans various sectors, including financial services, travel, retail, utilities and health, working with clients across Australia, the UK, and Europe to deliver actionable research that guides design and strategy.
I managed and coached a team of brilliant product designers and researchers in a fast paced and volatile startup environment. By facilitating collaborative ways of working, both within the design team and across disciplines, I built emotional safety in the team and safeguarded autonomy for these capable individual contributors so they could thrive in the face of a challenging performance driven and founder dominated culture. My desire to champion a collaborative and coaching based servant leadership approach eventually led me to part ways with the company.
I was responsible for the design and UX research strategy of the ABC’s Personalisation program, working across the ABC’s talented product teams to transform the ABC from a traditional broadcaster to Australia's most trusted and valued digital media organisation through a personalised audience experience. By facilitating alignment of multiple product and platform teams across the ABC in design and UX aspects I enabled the organisation to deliver a holistic personalised audience experience for 2 million weekly active users.
As manager for the UX discipline I was looking after ustwo Sydney's strong team of UX focussed Product Designers, providing mentorship and guidance to help each of them grow as professionals and create an industry leading product design capability within the studio. Providing a user-centred lens to the scoping of new client engagements and helping to create new business proposals for exciting work that harnesses the talent I'm aiming to nurture in the team. Facilitating a Lean and Agile delivery process ensuring the alignment of business requirements with user needs by applying user-centred discovery and validation methods. Providing product leadership from the strategic level all the way to the details of interaction design.
In this role I was a steward of design process, responsible for evangelising, optimising, and standardising tools and methodologies for our Digital Product teams at ustwo Sydney. At the intersection of user experience, business and technology, I bring extensive practical UX knowledge and experience whilst being conversant with practitioners in all three disciplines in order to help creating the right approach for any given project and help our teams execute it. Through equipping our product teams with the right process I'm setting projects up for success, empowering ustwobies to lead client engagements and internal projects with my assistance.
As a Senior Product Designer in a multidisciplinary team I was responsible for creating user centred design solutions and compelling UX rooted in deep customer and business insights. I facilitated the whole digital product discovery process, from identifying the right problems to solve to ideation, concept creation, rapid prototyping through to validation, insights generation and prioritisation. Clients include Westpac, Qantas, Australian Government Digital Transformation Agency, NSW Government, Amaysim, Network TEN, Nine Digital, and Scentre Group (Westfield)