Pascal van Laer

Vice President & General Manager, Headphones & Wearables at HARMAN International

Hong Kong SAR

About

Passionate Marketing & Sales professional with over 15 years experience in managing global brands in the Consumer Electronics industry. All-round business leader who has realized impactful business transformations across the complete value chain: Sales, Marketing, Business Management, Product Creation and Purchasing. Marketing specialist with a successful track record in developing and launching new product lines & brands in collaboration with the world’s most successful athletes & artists, such as Jamaican Sprinter Usain Bolt & DJ / Producer Armin van Buuren. Thoughtful people manager with international exposure and feel for cultural differences: fluent in multiple languages, extensive work experience in Europe & Asia and expertise in doing business on a local, regional and global level. Passion: Business Management, Consumer Marketing, Product Design and Branding. Personality: Analytical, Creative, Driven, Sociable, Committed & Consumer orientated.

Experience

  • HARMAN International (Shenzhen, Guangdong, China)
    • Vice President & General Manager, Headphones & Wearables
      Jan 2018 - Present · 8 yrs 6 mos

    • Senior Director, Product Strategy & Planning Lifestyle Audio
      Mar 2016 - Jan 2018 · 1 yr 11 mos

  • Senior Director, Global Business Leader Philips & Trainer Headphones at Gibson Brands, Inc.
    Jan 2014 - Mar 2016 · 2 yrs 3 mos

    Global P&L responsible for the Headphones Division, managing the Philips and TRAINER by Gibson branded Headphones & Wearables portfolio. Key activities: overall business management (P&L), brand development, value proposition generation and validation, product & innovation roadmap creation, retail / online channel development, global marketing planning, social / digital media activation, Artist / Celebrity endorsement. Products categories: Headphones, Gaming Headsets, Sports Headphones, Home Entertainment / Audio Headphones, Noise Cancellation Headphones, Microphones, Wearables, Heartbeat monitoring devices / headphones, Appcessories.

  • Philips Consumer Lifestyle (15 yrs)
    • Director, Global Business Leader Headphones
      Jul 2012 - Dec 2013 · 1 yr 6 mos

      Global Product & Business leader for the Headphones Category within the Lifestyle Entertainment Division of Philips Consumer Lifestyle. Key activities: business development and transformation, value proposition generation and validation, product & innovation roadmap creation, market introduction planning, global marketing activation plan creation and roll out, Key account and channel development Products categories: Headphones, Gaming Headsets, Sports Headphones, Home Entertainment / Audio Headphones, Noise Cancellation Headphones, Microphones, Wearables, Heartbeat monitoring devices / headphones, Appcessories.

    • Director, Global Purchasing Leader Headphones & Accessories
      May 2010 - Jul 2012 · 2 yrs 3 mos

      Leader of the global purchasing team responsible for defining and executing the global sourcing strategy for the Headphones and Accessories Categories within the Lifestyle Entertainment Division of Philips Consumer Lifestyle. Key activities: strategic vendor management, sourcing & open innovation, driving lean manufacturing / productivity improvement initiatives, supply base optimization, value engineering, managing price negotiations, contracts and annual savings. Product categories: headphones, microphones, portable & pc speakers, gaming peripherals, memory cards, portable power accessories, (wireless) charging devices, batteries and smartphone accessories.

    • Black Belt - Lean Six Sigma
      Apr 2009 - Jul 2010 · 1 yr 4 mos

      Black Belt in Lean Six Sigma responsible for leading 2 high impact transformation projects for the Philips Consumer Electronics Division: 1) OUTSOURCING: Leading the transformation of the product creation process from pure in-house development towards co-development with strategic partners. 2) OPEN INNOVATION: Driving the transformation of the Purchasing function into a key function in sourcing external capabilities (open innovation) in the early phases of product development.