Carlsbad, California, United States
Driven and successful executive with more than 20 years of strategic marketing experience in online and offline marketing channels, eCommerce and Analytics. Uniquely combining strong analytical skills with creative and strategic marketing. Proven track record of driving rapid sales and profit growth in both large organizations and start-up environments. Motivational management style with proven ability to build and lead teams and cross-functional groups with focus on execution and accountability. Excels in strategic planning and identifying opportunities for accelerated growth.
Performed detailed research on the US digital advertising market covering all digital marketing channels, strategies, spending trends, and tool set review. Wrote functional requirements for a digital advertising spend optimization tool that goes beyond anything currently on the market for both B2B and B2C. Advised senior stakeholders on developing and implementing SEO best practices, recommending the development of content campaigns from ideation through to execution and implementation. Monitor and evaluate existing online marketing strategies, ensuring websites effectively drive organic traffic to support profitable sales growth.
Built internal marketing organization and employed digital marketing best practices leading to an increase in traffic while reducing ad costs. Performed CEO duties for three months, leading the executive team and spearheading successful corporate sale with investment bankers. Modernized and rationalized catalog strategy.
Established, hired, and managed a centralized performance marketing team working with all eCommerce divisions, including email, and paid social media marketing channels, for key clients, significantly increasing revenue and ROI. Standardized analysis and eCommerce practices, implementing best practices across five sites. Owned all data warehouse, business intelligence, and key business analytics efforts.