Pascal Theissen

Technology & Product Executive | AI & Agentic Systems | Software & Digital Platforms | UI/UX, HMI & ADAS | International Leadership

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About

I am a technology and product executive with 15+ years at BMW, combining a strong engineering foundation across digital platforms & ecosystems, UI/UX, complex hardware-software systems and AI. I contribute PhD-level engineering depth combined with product, partner and organizational leadership across Europe, China and the US. Today, I lead BMW’s China UI and Speech Assistant organization, with 200+ internal/JV colleagues and a €30m+ annual budget. My scope includes UI/UX and HMI, speech and AI, LLM/agentic systems, and L2++ ADAS interaction. Previously, I led BMW’s Entertainment & App Store organization and the >€50m BMW Theatre Screen program, combining product strategy, complex hardware-software integration, global technology ecosystems and large-scale organizational leadership. My focus is on turning emerging technologies into scalable products and leading complex technical organizations across international environments.

Experience