Pascal CRESSEAUX

About

Highly competitive sportsperson and business leader, I am striving for top performance across both my professional career as well as into my personal passion for sports. After having completed a broad and successful commercial journey of 19 years at P&G across multiple businesses and geographies, I am now driving my passion for sports into my career. After 7 years driving the Wilson brand in APAC including 3 years also managing our portfolio of brands within Amer Sports in Korea as a Country Manager, I am now leading the commercial strategy and activation for Wilson Racket Sports globally. Core strengths: strategic thinking, problem solving, team management, consumer and customer focus.

Experience

• VP Go To Market EMEA - Racket 360 (Racket Sports & Soft Goods) at Wilson Sporting Goods Co.
  

  Leader of the European Organization across functions for Racket Sports and Soft Goods.

• General Manager Amer Sports Korea & Wilson APAC Head at Wilson Sporting Goods Co.
  

  Manager of the team managing the portfolio of Amer Sports brands in Korea Leader of the Wilson Brand across sports (tennis, Basketball, Golf, Baseball) for the APAC Markets Owner of the organization development, business strategies, activations and P&L for both roles

• Israel WB & Gaza Commercial Leader at Procter & Gamble
  

  Commercial Leader for the P&G portfolio across both geographies. Design of the Commercial Strategy, Trade Terms and Coverage across Israel and West Bank. Development of Value Creation Strategies for P&G, Distributors and Retailers.

• Market & Consumer Research Assistant Manager Moët & Chandon at Moët Hennessy
  

• Oral Care Commercial Leader CEEMEA (AD) at Procter & Gamble
  

  Step change of P&G growth and profitability across the region CEE, Middle East and Africa. Lead of the commercial strategies across channels (Mass, Pharmacy, ecom)

• Duty Free Sales Manager UK & Ireland at Moët Hennessy
  

• Senior Director Global Sales & Merchandising - Wilson Racket Sports at Wilson Sporting Goods Co.
  

  Leader of the commercial strategies and activations for Wilson Racket Sports globally.

• Global Commercial Integration Leader Ambi Pur at Procter & Gamble
  

  Leader of the commercial integration of the Ambi Pur Brand (from Sara Lee) in the P&G portfolio (Trade Terms management, processes integration, people...). Corporate Integration Leader for Western Europe across functions (sales, marketing, supply...).