Bengaluru, Karnataka, India
I build and scale consumer-tech products with a strong focus on GTM, growth, and commercial outcomes. Currently working as a Chief of Staff- Founder’s Office at CollectEdge, driving founder-led growth and go-to-market for Credfix, a B2C platform helping consumers resolve debt through structured financial solutions. Previously at Transsion (itel Mobile India), I led 30+ smartphone launches, aligning R&D, design, marketing, and e-commerce teams to bring products to market. Through portfolio planning and launch discipline, we improved online performance by 20%+ while maintaining 4.2+ product ratings. My work sits at the intersection of product strategy, user insights, and funnel optimization- turning product value into scalable growth. Core Skills: Product Strategy | GTM & Growth | Lifecycle Management | Funnel Optimization | Pricing & Portfolio Let's Connect! 🚀
Delivering affordable innovation at scale- driving full lifecycle ownership for smartphones and feature phones while shaping digital growth, GTM, and user experience strategy. -Managed 30+ product launches end-to-end- aligning R&D, design, e-commerce, and marketing for timely and cohesive rollouts. - Executed digital-first GTM strategies driving 20% of online smartphone sales with 4.2+ product ratings. - Improved conversion and drop-off metrics through funnel optimization using GA and Amplitude. - Built 2024–25 product roadmap integrating user insights, pricing analytics, and competitive benchmarks. - Led AI feature integrations for sub-₹8K devices, enhancing usability through lightweight, on-device assistants. - Conducted 300+ user interviews to validate features and strengthen market positioning.
Managing itel's feature phone and smartphone portfolio, conducting market research, competitive benchmarking, and driving GTM strategy while coordinating with marketing, sales, and e-commerce teams for seamless stakeholder communication.
Acted as a liaison between students, faculty & PGP office for timely dissemination of academic information, Was responsible for upholding the discipline and code of conduct of 250+ students of the PGP batch and resolved academic & administrative issues & organized major administrative events of the college.
- Onboarded 200+ niche creators across FMCG and lifestyle brands using AI-assisted filters and CRM segmentation. - Supported campaign strategy, cost negotiation, and ROI analysis to optimize influencer-brand alignment. - Built a data pipeline of 500+ influencers to improve targeting and campaign efficiency.
- Analyzed user behavior and retention data from 20K+ app reviews and KPIs to identify onboarding friction points. - Created interactive dashboards in Google Data Studio to track engagement trends vs. competitors like Reddit and Quora. - Generated insights for UX and content improvements, enhancing user discovery and retention.