Paris Chraniotis

Marketing & Communications Leader at IKEA

Greece

About

Communication is what makes a team strong! Specialties: Services Marketing, Marketing - Communication skills to B2B and B2C audience, Branding, Design-thinking, Experience in event management, Strong media background, Experience in project management, Customer-centric approach, Organisational skills, Teamwork

Experience

  • IKEA (5 yrs 3 mos)
    • Marketing & Communications Leader
      Jan 2022 - Present · 4 yrs 7 mos

      - Creation and execution of annual brand marketing plans, branding, and go-to-market concepts - Identify local marketing opportunities aligned with business priorities (strategic priorities, major events, partnerships, seasonal moments etc) and deliver relevant campaigns or activations - Brief & coordinate media and communications plans to media agencies and internal departments - Identify customer growth potential connected to media investments together with sales teams

    • Advertising & PR Marketing Executive
      May 2021 - Jan 2022 · 9 mos

      - Execution of ATL national plan based on IKEA brand identity. - Management of public relations marketing strategy (press releases, Influencers plan, publicity) - Create, implement, deliver and evaluate Below the Line activities and events. - Monitoring and analysis of market trends and competitors

  • Marketing and Business Developer at Public Group
    Aug 2018 - May 2021 · 2 yrs 10 mos

    - End-to-end responsibility & coordination of Mktg, e-Com, Trade and Commercial actions for Home Category - Marketing, advertising, PR and promo actions for the "Marketplace" project - Identify, quantify and prioritize market opportunities and roll out new brand and product promo campaigns - Design, lead and execute the action plan to deliver operational budget - Collaborate with design / production teams to ensure contracted Marketing plan is executed on-time

  • Group Marketing Communications Executive at Ίδρυμα Ευγενίδου / Eugenides Foundation
    Feb 2014 - Aug 2018 · 4 yrs 7 mos

    Epsilon Development Toys, Athens - Design and implementation of all marketing activities to B2B and B2C audience for toys industry - Social media management and digital advertising - Website and e-shop management - Arrangements of company’s participation in events and trade shows - Setup and coordination of experiential activities for staff training and team-building sessions Elies Resorts, Athens-Sifnos - Event management - Project design, management and follow-up across all stages of project execution - Coordination of promotional activities for the hotel - Customer Relationship Management

  • Events & Projects Coordinator at Paixnidagogeio
    Jul 2011 - Feb 2014 · 2 yrs 8 mos

    - Coordination of corporate events / Team building sessions - Conceptualization of location-based workshops and tailor-made creative play - Design of educational and team bonding activities & Coordination during implementation

  • Event Promotions Specialist at MSPS
    Mar 2010 - Jul 2011 · 1 yr 5 mos

    - Responsible for product placement and sales promotions - Merchandising Indicative clients: HP, SONY,