Canada
Results-driven marketing and sales professional with 18+ years of experience in the cosmetics and skincare industry. Passionate about negotiation, leadership, market research, and analytics. Known for building lasting relationships and earning client trust by delivering exceptional value. A dynamic leader with a deep understanding of consumer needs and industry trends.
.Designed and developed integrated marketing plans to launch a new product (NENA Mineral Eye Cream) . Implemented, and optimized digital marketing campaigns through email, website, and social media . Managed social media platforms from design to execution to maintain an online presence and increase brand awareness .Trained the wholesalers' sales representatives to improve their knowledge about the NENA brand and promotions . Executed competitive pricing strategy based on market research . Optimized Amazon FBA and increased sales by 300 percent in 3 months . Managed to increase the marketing budget by 30 percent by optimizing the fixed and variable costs . Negotiated and partnered with new wholesalers to reach the sales target
•Coach and support team members by setting sales targets and guiding them to meet their goals based on daily sales analysis •Improve the team’s product knowledge to ensure the quality of customer experience •Manage social media platform to maintain store’s online presence •Maintain and monitor the inventory •Enhance sales and customer experience by assisting customers with finding the right products •Build a lasting relationship with customers by providing value to them
•Implemented strategies to pitch the new media opportunities to buyers •Approached potential clients through new leads, cold calls, existing relationships and promotional events •Prepared and delivered media packages to clients based on primary and secondary research on their audience segments •Traced and analyzed the media impressions and reach to meet the client’s request