Greater Ottawa Metropolitan Area
I help leaders clarify their brand and marketing strategy so growth gets easier. That usually means digging deep into the fundamentals of a brand, creating focus, aligning the team, and building a marketing system that supports momentum instead of detours. I’ve spent years building experience in marketing, strategy, and innovation, and I currently lead Paragon Inbound, where we help organizations realize measurable growth. What I’m known for: - Brand strategy and brand identity work that sharpens positioning and messaging - Marketing strategy that connects priorities, channels, and execution - Practical guidance that helps teams move in one direction We work across industries, including SaaS, cyber security, professional services, associations, and not-for-profit organizations. We also partner with agencies that complement our areas of focus when it helps clients get a stronger outcome. If this resonates, feel free to connect. I’m always happy to swap notes with leaders doing the work.
As CEO of Paragon, I get to do what I love most (professionally): grow businesses. That means growth for our clients, and growth for us as well. What's it like to work with Paragon? With in-depth consultations and clear proposals, we show our clients the path to success before they sign anything. Once we get to work, we leverage a combination of brand strategy, marketing strategy, and demand generation techniques to deliver the growth and marketing impact that clients are looking for. We're in growth mode, continuing to add more talent and capacity to take on more clients. Send me a message if you'd like an outside perspective on how to grow your organization and meet your goals.
- Marketing Director and Head of Sales, responsible for leading the growth of the firm - Designed and executed the marketing strategy, increasing monthly qualified leads by 456% - Designed and executed the growth strategy, leading to 20% YoY growth - Led all marketing and sales activities, including marketing strategy, branding, demand generation, marketing campaigns, content marketing, email marketing, SEO, Paids ads, and social media strategy - Led the organization through a corporate rebrand and launch of a new website, improving value proposition understanding by 400%, web traffic by 933%, and time on page by 96% - Defined and tracked KPIs while communicating progress across the organization, reducing revenue variance by 22% and increasing revenue predictability - Managed the annual Growth budget - Led a team of marketing professionals, reducing turnover and increasing output. inVision helps organizations build and execute strategies, innovate with confidence, and achieve results.
Marketing Director responsible for all facets of marketing at the firm, including branding, marketing strategy, digital marketing (SEO, paid ads, email marketing, social media strategy), content marketing, and events.
- Senior Manager and PR lead at Canada's 2nd fastest-growing company - Created high-quality content for the Fullscript website and PR campaigns which drove new user signups and increased ordering patients - Led storytelling around the Fullscript brand, including our major carbon-neutral campaign which generated over 500k impressions
- Senior Manager responsible for leading Supplier Marketing across the organization - Led the development and execution of an innovative partner marketing strategy, achieving buy-in from executives at 80+ different organizations - Developed B2B e-commerce marketing campaign strategies, increasing partner brand sales by 25% for 20+ multi-million dollar brands - Increased purchase conversion rate from 1.3% to 2.6% - Led SaaS campaigns that contributed to a 528% increase in ordering patients - Managed and developed an international team of talented marketers, reducing attrition.
- Responsible for being a leading innovator within the CMA - Organizational lead for blockchain technology - Leading diverse sprint teams around a variety of strategic initiatives on a regular basis - Prototyping solutions based on AI, Big Data/Machine Learning, Blockchain, and more - Have completed innovation/entrepreneurship professional development in Shanghai, Los Angeles, and New York
Acted as Project Manager for the inaugural CMA Health Summit
- Served as Digital Marketing lead for the organization, responsible for social media, SEO, SEM, and email marketing - Increased organic traffic by 274%, and decreased home page bounce rate by 43% - Leveraged digital marketing to re-engage 17% of previously dis-engaged CMA members - Led medical school orientation marketing, including social and email marketing campaigns - Led social media promotional campaigns for the CaRMS match-day initiative - Digital Lead for the CMA 150 anniversary celebrations
- Operated a successful social media program within a culturally conservative organization, as well as a highly regulated environment - Developed and executed engagement strategies to attract new clients; acquired a new client with $500k of investments - Lead the creation and coordination of social media strategies for all marketing campaigns with social media components - Responsible for managing an employee in charge of day-to-day social tasks - Results were called “unprecedented in our industry” by Perry Quinton, AVP Communications and Content Marketing - Lead the coordination of social media strategies around large scale events across Canada - Raised MD’s Klout Score (a measure of influence across social media) from 18 to 61. Anything above 40 is considered impressive. - MD ranked in the top 0.1% of experts on social media in the topics of Investing, Personal Finance, and Medicine at the time of departure