Wiesbaden, Hesse, Germany
Results-driven executive with 23 years of experience in the automotive industry, specializing in P&L management, strategic leadership, and operational excellence. Proven track record in driving revenue growth, enhancing profitability, and leading large teams to success. Skilled in managing key accounts, developing market-driven product strategies, and executing high-impact sales and marketing initiatives. A dynamic leader who cultivates a culture of growth, innovation, and customer-centricity, consistently surpassing business targets.
• Strategic sales: Lead a program to grow sales of TPMS sensors, diagnostic tools and EV charging stations product lines in the automotive aftermarket network in Europe. Build long and short term business plan and sales forecast. Monitor actual vs forecast by channels and region. Set product distribution model and pricing scheme by region. • Business Development: Identify new business opportunities, make contact with new potential sales channels including cold calls. Present products, negotiate conditions, draft contracts. • Team lead: Lead, mentor, motivate a team of eight • Marketing: Analyse market demand, consumer behaviour and trends, monitor competitive landscape for pricing and new products. Follow closely legislation by country. Set marketing messages and press releases. • Reporting line: General Manager Europe
• Strategic sales: Annual and long term granular business plan and sales forecast model for existing channels and new opportunities. Set KPIs, track revenue and margin targets, communicate progress to the board on a quarterly basis. Engage directly with OEM, Tier1 and large wholesalers to set sales channels and partnerships. Set pricing strategy by region, benchmarking competition and market demand by region • Accounts executive: Mantain day to day relationships at senior level with the largest key accounts. • Special projects: promote and negotiate strategic partnerships with key market players and competitors in order to maintain leadership positioning and sales growth • Product development: Drive development of new products and new functionalities in response to competitors changes, market demand and consumer behaviour by region. • Marketing: Set marketing and advertisement strategy, overview marketing messages, write articles on sector’s magazines and press releases. Represented the company at the largest automotive trade exhibitions • Reporting line: General Manager Aftermarket global
• Sales and business development: Create from scratch a European sales network in the automotive aftermarket for TPMS sensors and related products. Chase new opportunities by engaging with automotive wholesalers of any size, including cold calls. Negotiate commercial conditions including pricing, special offers, bonus schemes, product customization, inco-terms. Build sales report, top down and bottom up business plans by region. • Key accounts: Manage all accounts on a day to day basis, first point of contact for all customer inquiries and requests for support. • Training: Provide product technical training at customer site including „train the trainer“ programs • Marketing: Benchmark competitor product and pricing, build a mathematical model to forecast market size growth trend. Attend the largest automotive aftermarket exhibitions chasing new opportunities
Based at Mercedes Benz AG, MTC Mercedes Benz Technology Center, Sindelfingen - Germany • Program Management: Fitment of a TPMS system on the entire range of Mercedes Benz and Smart passenger and commercial vehicles globally. Build detailed project timelines and system development roadmaps, facilitate communication with system supplier resolving major technical issues and significantly increasing system performance within program milestones. Negotiate product modifications and change requests within provided budget. • Test Pilot: Conduct system installations on vehicles and extensive vehicle testing on high speed tracks, iced roads and city routes. Collect test data and present system performance to both Daimler and supplier senior management. • Training: Conducted product technical training to specialized operators at several Daimler facilities in Germany