Paolo G.

About

B2B and B2C marketing and communications in the insurance industry. I worked as a copywriter for advertising agencies from 2003 to 2007 and as a freelancer until 2019. I am a copywriting specialist with experience in communication strategies, above and below-the-line advertising campaigns, benchmarking, market analysis, and event organization.

Experience

• IMA Italia Assistance (13 yrs 9 mos)
  • Marketing and Communication Specialist
    Feb 2023 - Present · 3 yrs 6 mos

    • Institutional and product communications in the insurance sector • Oversight of brand guidelines and tone of voice across all touchpoints • Implementation and updating of e-commerce products • Email Marketing • Content Management

  • Marketing Operativo
    Dec 2015 - Feb 2023 · 7 yrs 3 mos

    • Benchmarking and market analysis • New product implementation • Sales report management • Web content and press release writing • Support in defining positioning and communication strategies • Corporate events

  • Operatore di assistenza
    Nov 2012 - Dec 2015 · 3 yrs 2 mos

• Copywriter at -
  Aug 2007 - Dec 2019 · 12 yrs 5 mos

  I have collaborated with agencies and communications studios on advertising pitches and campaigns, contributing to all phases of the communications process: from the creative idea to the production and implementation of the advertising campaign across various media. Specialties: web, print, TV, radio, billboards, advertorials, and press releases. Here's a brief selection of my work.

• Copywriter at Ogilvy & Mather
  Jan 2005 - Jul 2007 · 2 yrs 7 mos

  Pure copywriting for Chiquita, Coca-Cola, Nestlé, Mattel, UniCredit, Galbani, Amref, Duracell, Sorgenia, Cisco Systems, Lenovo, Kodak.

• Copywriter at wlf
  May 2004 - Dec 2004 · 8 mos

  Clients: il manifesto, Mondadori, Citigroup, Agos Itafinco. "Antenna d'argento" Award at the 2005 Radiofestival.

• Copywriter (stage) at DLV BBDO
  Oct 2003 - Apr 2004 · 7 mos

  Clients: BMW, Pirelli Re, Damiani, Perlana, Emmentaler.