Abu Dhabi Emirate, United Arab Emirates
Strategic Regional Business Leader with 20+ years of experience across Tier-1 global energy and technology companies (AIQ, Baker Hughes, SLB). Proven track record of owning P&L, scaling multi-country operations, improving margins, and delivering sustained double-digit growth across mature and emerging markets. Trusted executive partner to CEOs and National Oil Companies (ADNOC, PDO, ENI, KOC, OMV, Sonatrach and several JVs in Algeria), translating AI, digital, software, and advanced subsurface technologies into commercially successful, customer-centric solutions. Combines deep technical foundations in borehole geology and formation evaluation with strong sales leadership, GTM execution, contract negotiation, and talents development.
Develop and Implement regional sales strategy, pipeline, revenue growth, and key accounts for AI-driven digital energy solutions Define and execute GTM strategies with commercial and technology partners across UAE, GCC, Central Asia, and Asia-Pacific Lead complex enterprise sales cycles including executive workshops, value proposition design, pricing, and contract negotiations Coordinate multi-disciplinary stakeholders (AI platforms, software, cloud, deployment teams, SMEs) to deliver integrated solutions Advise C-Level Team on market entry, growth priorities, and long-term commercial strategy
Own regional sales strategy, pipeline development, revenue growth, and key account management for AI-driven digital solutions for the energz and industrial sector across the UAE, GCC, Central Asia, and Asia-Pacific regions. Define and execute go-to-market strategies with commercial and technology partners; lead complex enterprise sales cycles including executive workshops, value proposition development, pricing strategies, and contract negotiations. Coordinate multidisciplinary stakeholders, including digital, infrastructure, deployment teams, SMEs, and product owners, to deliver integrated solutions to national and international energy companies for Subsurface, Production, Drilling, Asset Integrity and HSE domains. Advise executive leadership and C-level stakeholders on market entry strategies, growth priorities, and long-term commercial development plans.
Directed multi-country geoscience operations and technical sales across four Middle Eastern countries • Aligned execution with regional strategy; supported RFQs, tenders, and long-term framework agreements • Drove adoption of advanced technologies through executive briefings, client workshops, and tech-days • Delivered consistent revenue growth while maintaining high HSE, service quality, and customer satisfaction • Closely interact with Country Leadership Team, Sales Directors and Product Lines Directors to identify opportunities and align the subsurface group with country strategies • Execute country headcount plans to achieve revenue goals and ensure high quality standards of services
Led country geoscience organization achieving double-digit growth through consulting and integrated studies • Opened new consulting markets introducing advanced reservoir characterization and borehole analysis • Exceeded revenue targets for new technologies; scaled solutions across multiple KOC operating assets • Executed workforce planning, hiring, and capability development to support sustainable growth • Managed the country headcount plan, lead the hiring process and candidates’ interviews to support the introductions of new technologies • Hold monthly conference calls with regional and global leadership team to communicate revenues updates, highlights, low lights, critical needs and major client engagements • Leveraged the role of subsurface knowledge to penetrate a new consulting market, to sell 3 new technologies and 2 solutions to solve customer challenges.
Directed multi-country geoscience operations and technical sales across Southern Gulf Region+ PAK-IND • Senior technical-commercial advisor to GCC, Pakistan and Indian clients • Exceeded the upselling targets of several key technologies. • Partnered with regional leadership and global technology centers to regain market share and expand portfolios • Co-owned end-to-end commercialization of new technologies from sales to delivery and post-sales support. Sopported multiple O&G Product Lines: Wireline, Drilling, Completion, Stimulation • Built trustful relationship with Middle Eastern & Indian clients based on deep understanding of customer challenges, technical competency and tailor-made solutions. • Some of the daily tasks included perform technical presentaitons, daily visits to key accounts and focal points, delivering ad-hoc training, reviewing of sales performances and keep track of KPI of new technologies. Promoted integrated cross-discipline studies to maximize the subsurface understanding
Owned vision, roadmap, development, and commercialization of four global geoscience PETREL software plug-ins • Managed financial planning and cost control for the software development team organization. • Acted as primary interface between business, clients, SMEs, users, and engineering teams. • Led the discussions about software progress, business needs, time management and tasks prioritization. • Programmed and deployed the global software rollouts plan via conferences, symposia, webinars, and training programs.
Leading & Teaching the foundation courses for Geology, Structural Geology, Reservoir Characterization, Sedimentology, Borehole Image log interpretation and Logging suite for Reservoir Characterization • Delivered 50+ advanced technical courses to 600+ professionals • Developed new curricula and assessments; reduced delivery costs by 65% • Organized and led 16 international geological field trips • Updated aged courses creating new didactic material, pre-school reading materials, updating course guides, course pre-requisites, pre and post class tests and module evaluations • Revamped the courses and motivated the students during the long learnign path with interesting rig visits, workshop visits, geology field trips, guest-in visits from other segments and local experts, and application of the theoretical principles
Performed Advanced Borehole Image log analysis and real-time support across Europe integration them with other formation evaluation and acquisition data. • Built and led a high-performing team delivering 320% revenue growth in 2.5 years • Established, grown , staffed and managed the first resident Geosteering team in Europe • Supported multiple O&G clients accross Europe and Ukraine in the O&G, Geothermal and Nuclear Waste Storage sectors • Achieved 100% employee retention; increased market share by 60% Advanced Borehole image analysis includes: fracture characterization & evaluation, borehole stability analysis, advanced structural analysis, sandstone textural analysis, secondary porosity analysis in carbonates, core to image log comparison, selection of completion interval, selection of pressure sampling stations.
Led the end-to-end delivery of four global geoscience software products, defining product roadmaps, scope, and strategic priorities while aligning cross-functional international teams. Drove alignment among global digital leadership, software development centres, and user communities, ensuring clear communication, stakeholder engagement, and consistent project execution. Identified and mitigated delivery risks, proactively resolving issues to maintain quality standards and delivery targets across multiple initiatives. Executed global product commercialisation and go-to-market strategy rollouts to support product adoption and business growth. Gathered and translated customer feedback into actionable requirements, continuously refining product roadmaps and iterative release plans.
Delivered more than 50 advanced technical training courses to over 600 professionals for international geoscience and engineering professionals. Mentored young geoscientists and engineers through hands-on coaching, field-based learning, and personalised career guidance, supporting their transition into high-performing technical professionals. Developed and modernised technical curricula, assessments, and learning frameworks, improving knowledge retention and operational relevance. Organised and led 16 international geological field trips across multiple regions, fostering experiential learning, collaboration, and technical excellence while reducing training delivery costs by 65%.
Built and led a high-performing geology team delivering integrated geological solutions for oil & gas wells, geothermal projects, and nuclear waste storage applications. Drove operational excellence and coordinated real-time operational support across European IOC operations. Achieved 320% revenue growth, maintained 100% employee retention, and increased market share by 60%.