Berlin, Berlin, Germany
• Experienced international leader in the Medical Device / Medtech / Life Sciences Industry with work experience across Europe (France, Italy, Germany, UK, Switzerland) and the USA • Held various roles in Sales, Marketing, and Market Access • Combines strategic thinking with practical, hands-on execution • Solid sales track record and experience as an executive team member in Blue Chip companies Core Competencies: • Sales Strategy & Leadership: o Achieving and exceeding revenue targets o Identifying new business opportunities o Expanding into new markets o Enhancing customer acquisition and retention • Team Leadership: o Leading, mentoring, and scaling high-performing sales teams • Partnership Development: o Building and maintaining strong relationships with key decision-makers, partners, and stakeholders • Customer Relationship Management: o Collaborating with cross-functional teams for seamless customer experience and post-sales engagement Data-Driven Decision Making: o Leveraging analytics and market insights to refine sales strategies, measure performance, and optimize resources Business Growth Expertise: • P&L Management, Due Diligence, Private Equity • Budget Optimization, Digital Transformation, Cost Reduction • Lean Six Sigma, Strategic Planning, Corporate Strategy • Market Expansion, Go-to-Market Strategy, Business Model Innovation Sector Experience: • MedTech and Healthcare sectors • Specialized in Medical Devices across Ophthalmology, Cardiology, Gynecology, and Urology Achievements: • Led International Expansion, Product Launches, and Start-up to Scale-up transformations • Delivered measurable improvements in Customer Satisfaction, Productivity, and Revenue Growth • Proven success in multi-market, cross-border operations Personal Traits: • Entrepreneurial mindset; collaborates effectively with founders and board members • Self-motivated, proactive, and a strategic thinker • Strong analytical skills and results-driven approach • Experienced in Executive and Cross-functional Leadership, Team Building, and Talent Development across global teams (EMEA and beyond) Core Executive Titles: • Sales Director / Commercial Director • General Manager / Managing Director / Country Manager Open to relocation
Ophthalmology | Medical Devices | Global Portfolio Management | As Sales Director I am responsible for managing Cross Border Accounts, representing all Zeiss Ophthalmic Portfolio (Refractive, Cataract, Diagnostic Retina/Glaucoma, Digital).
Surgical Ophthalmology | MedTech | Business Management | As Sales Director / Service Director I was responsible for implementing local marketing plans, forecasting, production planning, effective price enforcement, and ensuring marketability and product launches
Ophthalmology | Healthcare | Leadership and Management | Strategic Planning | Compliance and Regulation | Financial Oversight | Customer and Stakeholder Relations | Sales and Marketing • Set up the Retina business unit to launch JETREA® in Switzerland; • As Managing Director/General Manager I was responsible for: - Leadership and Management: Leading the local team, including sales, marketing, regulatory affairs, and other departments. Ensuring that all employees are aligned with the company's goals and objectives. - Strategic Planning: Developing and implementing business strategies to achieve growth and profitability targets. This includes market analysis, identifying opportunities, and setting long-term goals. - Compliance and Regulation: Ensuring that the company complies with local laws and regulations, particularly those related to healthcare and pharmaceuticals. This may involve working closely with regulatory bodies and ensuring that all products meet necessary standards. - Financial Oversight: Managing the country's budget, including forecasting, monitoring expenses, and ensuring financial targets are met. - Customer and Stakeholder Relations: Building and maintaining relationships with key stakeholders, including healthcare providers, government officials, and other partners. Ensuring customer satisfaction and addressing any issues that arise. - Sales and Marketing: Overseeing the development and execution of sales and marketing strategies to promote the company's products and services. This includes managing product launches, promotional campaigns, and sales targets.
Ophthalmology | Life Sciences | Strategic Leadership | Brand Management | Product Launches | Market Analysis | Digital Marketing | Customer Engagement | Performance Measurement | Sales Collaboration As Marketing Director, the main functions/tasks were: Strategic Leadership: Developed and implemented marketing strategies aligned with company goals. Led market research initiatives to identify opportunities and threats. Collaborated with executive leadership to support business objectives. Brand Management: Oversaw brand positioning and messaging to ensure consistency. Managed brand equity and reputation in the medical device industry. Developed strategies for brand differentiation and competitive advantage. Product Marketing: Guided product launch strategies and lifecycle management. Analyzed product performance and adjusted marketing tactics accordingly. Market Analysis: Conducted comprehensive market analysis to understand industry trends. Identified target markets and customer segments. Utilized data analytics to forecast market demands and customer needs. Customer Engagement: Developed customer engagement strategies to enhance loyalty and retention. Implemented feedback mechanisms to capture customer insights. Fostered relationships with key opinion leaders (KOLs) and healthcare professionals. Sales Collaboration: Worked closely with sales teams to align marketing and sales strategies. Provided tools and materials to support sales efforts. Digital Marketing: Oversaw digital marketing campaigns. Monitored digital marketing metrics and optimized campaigns for better ROI. Regulatory Compliance: Ensured marketing materials complied with industry regulations and standards. Innovation and Trends: Stayed abreast of emerging trends in medical technology and marketing. Event Management: Planned and executed industry events, conferences, and trade shows. Developed strategies for effective event participation and networking.
Ophthalmology | Life Sciences | Strategic Planning | Brand Management | Product Launches | Market Research and Analysis | Digital Marketing | Budget Management | Team Leadership | Stakeholder Collaboration | Performance Measurement As Marketing Director I have set up the EMEA Marketing Strategy and launched in Europe ReSTOR 2.5 IOL. - Strategic Planning: Developing comprehensive marketing strategies that align with the company's overall business objectives. This involves market research, competitor analysis, and identifying opportunities for growth. - Brand Management: Ensuring consistent brand messaging and positioning across all marketing channels to include marketing materials and campaigns to communicate the brand's value proposition. - Product Launches: Leading the planning and execution of new product launches, coordinating with cross-functional teams, including sales, R&D, and regulatory affairs, to ensure successful market entry. - Market Research and Analysis: Conducting market research to understand customer needs, preferences, and trends. - Digital Marketing: including online advertising, social media, and content marketing. Ensuring that digital strategies are effectively reaching target audiences. - Budget Management: Managing the marketing budget, including forecasting, allocation, and monitoring of expenditures to ensure cost-effective marketing initiatives. - Team Leadership: Leading and mentoring the marketing team ensuring that team members are aligned with the company's goals and are equipped to execute marketing plans effectively. - Stakeholder Collaboration: Working closely with other departments, such as sales, product development, and regulatory affairs, to ensure cohesive strategies and successful implementation of marketing initiatives. - Performance Measurement: Establishing KPIs and metrics to evaluate the effectiveness of marketing campaigns. Analyzing results and adjusting strategies as needed to optimize performance.
All Medical Specialties | Medical Device Diagnostic & Pharmaceutical Industry | Market Access | Pricing | Reimbursement | Responsible for pricing projects of over GBP 500,000 with Top Pharmaceutical Companies. As a Senior Consultant, I oversaw the development of comprehensive market access strategies that aligned with client objectives and market dynamics. This involved understanding the regulatory landscape, payer requirements, and healthcare policies that impacted product access. I conducted health economics analyses and outcomes research to demonstrate the value of healthcare products, developing models that quantified the economic impact and clinical benefits of treatments, which were crucial for payer negotiations. Additionally, I advised clients on reimbursement pathways and strategies to secure coverage for their products, preparing submissions for reimbursement and understanding the nuances of different payer systems. I established metrics to evaluate the effectiveness of market access strategies, monitored market access outcomes, and adjusted strategies as necessary based on performance data and feedback from stakeholders. I organized Quantitative and Qualitative Market Researches to assess potential market opportunity for new medical technologies.
Therapeutic Area: Gynaecology/Urology Life Sciences | Strategic Planning | Sales | Budget Management | Team Leadership | Performance Measurement Managed team of 6 Territory Managers promoting medical solutions for Urologist and Gynaecologists. Best performing Region 2009 Main Activities: - Manage the sales and customer support team across Europe. - Coach, mentor and develop the team. - Monitor and report on all sales activity and results. - Prepare annual sales budget and forecasts by customer, product, and territory. - Explore and develop new business opportunities/ market segments within territory; - Increase sales growth and maximize market potential. - Selects appropriate subordinate sales staff to ensure smooth growth to support company objectives - Organizes and participates in regional meetings to facilitate efficient business practice
Therapeutic Area: Gynaecology/GI Life Sciences | Strategic Planning | Brand Management | Product Launches | Market Research and Analysis | Digital Marketing | Budget Management | Team Leadership | Stakeholder Collaboration | Performance Measurement -Responsible for product naming, brand positioning, pricing, global and local marketing launch plans, training, KOL management, communication; -Developed Strategy with R&D and NBD (New Business Development) groups. -Launched Intercoat/Oxiplex Adhesion Prevention gel in the EMEA Region
Therapeutic Area: Gynecology/Urology - Responsible for Global Pricing, and EMEA support to Business Development Department for L&A decisions. - Full product portfolio pricing harmonization within EMEA
Responsible for analysing customer coverage and propose insurance packages through customized policies