Milan, Lombardy, Italy
Specialties: Trade Marketing Shopper Insight Research Category Management Space Allocation Project Management
Activities developed: - National account manager on some targeted clients; - Project management in studies of category management by means of Trade Marketing Analysis; - Projects of category management one to one with some of the most important Italian retailers(Carrefour, Bennet, Panorama, Conad) and local subjects (Unicomm, Magazzini Gabrielli, GMF, Seven Poli, Aspiag) with particular interest in definition of assortment and display; - Project management in studies on customer behaviour; - Manager account for training courses in category management methodology, shopper behaviour researches and their impact on industry and distribution.
Activities developed - Sales manager on some targeted clients; - Project management for category management studies; - Project management for studies on consumer/shopper behaviour in the stores; - Trade Marketing analysis aimed to study categories from the point of view of assortment, prices, space management; - Manager account for training courses in category management.
Activities developed - Sales manager on some small clients ; - Support in implementation of category management projects and merchandising studies; - Marketing analysis useful to define and evaluate categories and definition of assortments and displays; - Planograms draw to complete Category Management projects.
The Space Allocation and Category Management office was in charge of analysing internal sales data at point of sale level and proposing optimal product selection /range, the point of sale layout and the relative choices in products display. The office was acting as consultant for voluntary affiliates for matter related to optimisation of product range, rearrangement of layout of point of sale and product display management
Data collection and analysis about small and medium companies on the local territory.