Xuhui District, Shanghai, China
18 years in data related area, incl. strategy, analytics, products, and data science across leading internet platforms (Bilibili, Bytedance, Alibaba), global FMCG (Mars), fashion (Trendy Group), and consulting company (IBM). Proven ability to build analytics systems from scratch, translate complex business problems into scalable product solutions, and drive business decisions and growth.
Build Bilibili's commercialization data product suite from 0 to 1 (Bdata & Index), covering the full campaign lifecycle. Establish the MATES marketing measurement model, publish two whitepapers and launch the two products to market. Lead AI Agent platform development, supporting 600+ applications.
Lead the DA/DS team to established causal inference, value assessment, and A/B testing methodology; design merchant tiering & segmentation, shelf operation scoring, and a comprehensive campaign analytics framework, drive steady business growth.
Build Tmall Luxury data team from scratch, create the "Luxury 360" dashboard and make full-year plan; support strategy making and operation with data-driven approach, growing platform mindshare and scale.
lead the team and make the Group's digital transformation plan, build up group data platform and design business analysis framework.
partnering with Asia business to gather data requirements, identify funding and resource, define scope and project plan, manage internal/external resource to achieve business objectives; also responsible for global BI application standard and portfolio definition, and develop regional BI roadmap