Mumbai, Maharashtra, India
As a fashion merchandiser and textile technologist, I specialize in converting trend insights into profitable and scalable apparel products. With a background in both fashion management (NIFT Kolkata) and textile engineering, I bring a rare combination of technical expertise, consumer understanding, and business strategy to every stage of product development. I’ve worked with Indian and international brands across formalwear, casualwear, and activewear—managing everything from trend forecasting, vendor sourcing, tech pack approvals, and cost negotiations to final product launches. My strength lies in bridging the creative and commercial sides of fashion—ensuring that every design decision aligns with market needs, cost targets, and production capabilities. Who I Help: Fashion retailers, buyers, sourcing teams, and apparel entrepreneurs looking to build successful collections that perform. What I Do: Trend-driven assortment planning Sourcing strategy & vendor coordination TNA creation, cost optimization, & QC Category & SKU analysis for stock turns
Buying Westside, Brand- E.T.A
Specialized in Facebook Ads, targeted marketing, and digital advertising strategies. Enhancing brand visibility and consumer engagement through innovative marketing campaigns. Delivering data-driven solutions for maximum ROI while analyzing performance metrics to optimize ongoing efforts.
Brands Handled :- WakeFit, Solimo, Sarita Handa Exports, ketan, Ankur, Ambra linens, AVI Sales, Prince Handloom, Creative Textiles Mills, Sourabh Traders, Amze Impex, Aditya Textiles (4S Polyfab), Krushna Cotex. SRI Grishma Enterprises, Sorabh Traders, G.M. Syntex, Handled outsourcing of fabrics, internal/external communication, and sampling. Created purchase orders, managed lab dip approvals, and ensured production quality. Supervised inspections and shipping instructions while fostering supplier relationships. Streamlined supplier-side materials for timely delivery and superior production results.
Brands Handled :- Uniqlo, Columbia, Kenpark, Pratibha Syntex, Monitored production and quality, identified defects, and proposed solutions. Coordinated with production, marketing, and PPC teams to create customer-centric products. Ensured rigorous quality checks and alignment with approved first-piece samples, improving process efficiencies and client satisfaction.
Gained hands-on experience in production processes, quality control, and cross-functional coordination. Actively contributed to operational improvements and enhanced understanding of textile manufacturing workflows during the program.