Greater Boston
Digital growth is often treated as a problem of traffic and algorithms. I see it as an architecture of human behavior, trust, and decision-making. For more than 20 years, I’ve worked at the intersection of behavioral economics, psychology, digital strategy, and AI-driven market environments, helping organizations adapt to increasingly complex digital ecosystems. As the founder of Astar.Marketing, I build strategic growth and commercialization systems where technology, behavioral systems, and consumer trust intersect. Throughout my career, I have led more than 200 strategic, digital, and commercialization projects across U.S. and international markets spanning education, wellness, manufacturing, media, technology, and regulated professional services. To bridge the gap between human psychology and digital systems, I developed Behavioral Market Design (BMD), an interdisciplinary framework focused on digital decision environments, trust-based consumer interaction, strategic commercialization, and AI-era market adaptation. I am also the author of: ▶ Psychology for Marketers ▶ Behavioral Market Design SELECTED IMPACT AND IMPLEMENTATION EXPERIENCE 🏆 ISAL Boston (Education) Designed strategic digital growth systems resulting in +135% local enrollment growth and +210% organic traffic. 🏆 ZenaRose (Boston, Wellness) Implemented behavioral growth systems and trust-based positioning resulting in +224% website traffic growth and 5x booking growth. 🏆 Mellifera / Melisa-93 (Manufacturing & Agritech) Developed international commercialization and market expansion strategies for specialized technical equipment across European markets and future U.S. positioning initiatives. 🏆 Regulated and Technology Environments Provided strategic commercialization, behavioral positioning, and market systems support for Insight Financial Strategists LLC, Radenna LLC, and LITSLINK. 🏆 Digital Media Leadership Led the development and growth of the All Kharkov City Portal into a major regional digital platform with 300,000-500,000 monthly active users. Beyond consulting, I contribute to professional education, workforce digital adaptation initiatives, and interdisciplinary research focused on ethical digital transformation and behavioral market systems. I’m always open to connecting with founders, executives, researchers, and organizations working at the intersection of digital transformation, behavioral systems, AI-era adaptation, and strategic commercialization.
• Built and grew a full-cycle agency in the U.S. and EU. • Designed strategies, funnels, CJM, audits. • Delivered measurable growth via SMM, PPC, GA4 analytics. • Managed cross-functional teams. •Full portfolio: astar.marketing/portfolio
Began supporting ISAL’s market research and communications initiatives in 2022 and transitioned into an authorized leadership role in 2023 •Transitioned into a strategic leadership role focused on brand growth, digital presence, and international communications. •Defined ISAL’s marketing vision and positioning in the U.S. and international education markets. •Supervised the concept and development of a new institutional website, including structure, content, and UX strategy. •Led analytics-based initiatives and content development to enhance student engagement and program visibility. •Maintained active communication with students and alumni to strengthen loyalty and community connection.
• Conducted marketing audits and developed strategies. • Managed implementation and KPIs. • Led own and client-side teams. • Oversaw website dev, SEO, PPC, SMM, online sales growth.
• Led and grew the digital division. • Launched full services: SMM, PPC, Google Ads, strategies, analytics, web dev. • Supervised 150+ projects (FMCG, beauty, B2B, finance, retail). • Integrated digital with traditional ads. • Conducted corporate trainings for clients (2016 - 2021). • Developed internal digital courses (2016–2021).
• Led and developed one of Ukraine’s Top-5 city portals. • Oversaw editorial, dev, and ad teams. • Worked with top advertisers (banks, telecom, FMCG, developers). • Ran media projects with city administration and media agencies. • Audience: ~10,000 daily visitors (300–500K monthly).