Santiago Metropolitan Area
He studied advertising at the Universidad de Santiago in Chile and is MBA at the Berlin School in Steinbeis University, Germany. Currently is Chief Creative Officer at Inbrax Chile; Board Member & VP at IAB Chile; Marketing Circle Member at Icare and Board Member in Chilean Chamber of Creative Business. Juror in: Cannes (2007-2020/21), Clio Awards, D&AD, One Show, The New York Festivals, Art Director's Club, LIAA, Dubai Lynx, Caples, Global Best of Best Effie, Webbys Awards, Mad Stars, PIAF Awards, Grand Jury at Cresta, FIAP, FICE, Effie Awards, Mobius, Echo Awards, Golden Awards of Montreaux, Cristal Festival, AdForum, El Ojo de Iberoamerica and Premios CREA, among many many others; he has chaired the jury of AME Awards, The Drum and WINA. Speaker in Costa Rica, Brazil, Argentina, Russia, Mexico, Germany, Guatemala, United States, Japan, South Korea, Sri Lanka, Czech Republic, Colombia, Peru and Chile. More than 300 national and international recognitions (Cannes, ADC's, LIA, One Show, New York Festivals, ANDY, Communication Arts, FIAP, Ojo de Iberoamerica, Effie, Grand Effie, Webby Awards, Echo Latam, Grand Prix FICE, The Drum, Caples Awards, AME Awards, Communication Arts, Young Guns, Epica Awards, Cristal Festival, Creativity, Cresta Awards, Graphis, PHNX AdForum, Eagle, AdStar, IAB Mixx Awards, WINA Awards, Premios CREA, Archive, The Indie Summit Awards, Creativepool, Fepi, Eagle Awards, Summit Creative Awards (Best of show), A’Design Awards, Never Zapping Festival). Top 25 Worldwide CCO and Worldwide Top 100 Influencer by Creativepool 2024&2025, London; Top One Creative Director, Top 10 ECD and Top 10 Creative Agency at Bestadsontv.com 2021; nominated MKTG BEST 2018-21-22-23-24 as Chief Creative Director in Chile; Chilean top 1 copywriter of all times and Chilean top 3 agency of all times, both at Lüerzer’s Archive; Agency of The Year at WINA Festival 2020-22; Indie Agency of The Year at TopFICE 2020-22-23-24; Top 10 Crema Ranking 2014 & 2020 by Adlatina. Among the 40 Over Forty 2020 list. Just named Chilean Agency of The Year 2025 at TopFICE worldwide ranking. Mentor at Acción Emprendedora, Female Foundry and Red de Mentores. MBA Professor at Miami Ad School and Universidad de Santiago de Chile; Presenter at Icare Congress Marketing, IAB Chile Seminar “New Normal Digital” and CRECHI (Chilean Congress for Creativity); Host of podcast #IABDigitalTalks; Coach at LIASON 2021/22 and D&AD 2021/22. Throughout his career he had worked for local and global brands and is happily married and partnered with Carolina whom he has a son called Caetano.
Leading the agency’s creative vision, driving business growth through innovation, strategy, creativity, and emerging technologies. I oversee multidisciplinary teams to develop impactful ideas that connect brands with people and deliver measurable results across different markets.
One of the 30 members who leads the Marketing Circle at Icare Chile to promote excellence in marketing practice in Chile by providing a timely and relevant view of marketing advances, business strategies and market evolution.
Business partner, responsible for leading the company's growth strategy in Chile
Leading the growth strategy for the franchise "Retail Media Summit" (RMS) in Latam and abroad. Responsible of developing alliances and collaboration across retail media stakeholders as well as brands. RMS is the largest retail media event in Latam and soon worldwide.
I help promote ethical standards and responsible advertising practices, ensuring that commercial communications are transparent, truthful, and aligned with industry self-regulation principles.