Athens, Attiki, Greece
Sales & Business Development Professional with 20+ years of FMCG experience in multinational Food & Beverage environments. Proven track record in managing substantial annual turnover through effective distributor leadership and Key Account development, driving sustainable performance across HoReCa, Traditional, and Modern Trade channels. Strong expertise in strategic business planning, pricing, forecasting, and P&L oversight, combined with effective distributor management and cross-functional collaboration. Νavigating complex market conditions and translating commercial strategy into measurable, profitable results. FMCG – Food & Beverage Business Development & Market Expansion Key Account Management Distributor & Wholesale Management HoReCa / Foodservice Channel Traditional & Modern Trade B2B Commercial Sales Sales Team Leadership & Development
• Establish and execute business plans aligned to commercial strategy in order to achieve sales objectives and prioritize marketplace activities with efficient budget control. • Building and maintaining strong relationships with distributors, chefs, and key players in the gourmet segment, such as confectioners, pastry shops, bakeries, restaurants, and hotels. • Manage distributors to ensure right Route to Market and right products portfolio, drive performance and develop distributor’s region according to commercial agenda. • Foster Chef-to-Chef relationships and engage with Chef Associations to build brand awareness and identify new trends and opportunities for product usage. • Promoting Barry Callebaut’s portfolio of premium chocolate products to customers in Greece. • Collaborate with the regional marketing team to create and execute marketing strategies aligned with business goals. • Pursue sales leads, visit existing and prospective customers, and assess their needs to recommend appropriate products and services. • Educate customers in Barry Callebaut’s product range to ensure repeat business and long-term loyalty. • Coordinate with trade marketing and technical activities between distributors and Barry Callebaut. • Negotiating prices, creating PL, customers' contracts and payments provided. • Performing sales and distribution analysis and reporting. • Competition analysis. Continuously, identifying opportunities and threats. • Forecasting to supply chain
• Creating and implementing the annual business plan to translate commercial strategy and commercial priorities into marketplace activities to achieve sales objectives. • Planning, coordination, and follow-up of the HORECA Distributors in the assigned geography area to achieve the Company’s targets. • Supervising and guiding HORECA Distributors on company quality assurance, requirements, strategies and Froneri’s policies and procedures. • Continuously monitoring and controlling budget. • Annual deals with existing customers and clientele growth. • Key Account management. • Education in the business of scooping to customer and distributor sales representatives. • Managing customers’ contracts and payments provided. • Managing credit customers, ensuring stable financial status. • Performing sales and distribution analysis and reporting. • Competition analysis. Continuously, identifying opportunities and threats. • Assuring excellent customer service. • Ensure compliance with established policies, procedures, initiatives and directives. • Coordinating with marketing, supply chain and finance departments, to provide customers the best possible service required. • Building and maintaining strong relationships with customers. • Monitoring deal implementation and promo activities in points of sale.
• Creating the annual sales plan for the defined territory in order to achieve sales objectives. • Annual deals with existing customers and clientele growth. • Continuously monitoring and controlling budget. • Sales representatives 5 (ex-vans) team management. • Scheduling, organizing and coordinating the activities of the ex-vans in the defined territory in order to achieve on-time and effective operation in supplying the points of sale. • Performing sales & distribution analysis and reporting. • Guiding ex-vans for target achievement. • Assuring excellent customer service. • Competition analysis. Identifying opportunities and threats in the territory. • Building and maintaining strong relationships with customers. • Monitoring deal implementation and promo activities in points of sale. • Asset & marketing materials management
• Achieving volume per category sales objectives and product distribution. • Visiting and developing all outlets based on daily route, order placement, Merchandising Standards, responsible for product rotation, returns and refills of refrigerators. • Activating and maintaining displays; executing promotional activities. • Identifying opportunities and developing plans for business improvement with defined clients, providing retailers with tools to develop their business. • Closing deals with customers. • Building and maintaining strong relationships with customers by adopting a value added approach to their business. • Actively managing credit with relevant customers on the route, ensuring a stable financial status for all accounts. • Improving profitability in defined territory, trade channel and grid. • Ensuring that all company's assets are in good condition.