United Kingdom
I am a successful, self-motivated, marketing manager, with an extensive expertise in B2C marketing communications and direct marketing. I have the ability to work at a strategic level as well as being tactical and hands-on, in order to get things done. I am highly customer focused and dedicated to putting myself in the shoes of the customer to be able to give them the optimum customer journey, which is right for the customer and right for the business. I am a creative thinker with the ability to work through from conceptual ideas to delivery. I have a strong eye for detail and excellent work prioritisation and planning skills. I have extensive experience in: annual strategic planning, as well as planning, creating and implementing multi channel communication programmes, PR, social media, DRTV and production and printing of marketing collateral, including catalogues. I am a strong team manager, with experience of coaching and mentoring team members and graduates, as well as being a strong team player. #Opentoopportinities #marketingmanager
Facilitated robust commercial growth by planning, creating and delivering innovative multi-channel marketing campaigns. Worked closely with the Marketing Director and other members of the senior executive team to define marketing strategies using insights gleaned from intensive research and mapping of customer journeys. Provided leadership, training, and management for team of Campaign Executives. Constant reviewing of marketing costs and budget management. As well as the above, during this time I took on the following responsibilities: - Production of DRTV ads - Instigated and managed social media marketing channels and campaigns - Instigated and managed other digital campaigns - Online marketing for www.getpark.co.uk www.parckchristmas.ie www.highstreetvouchers.com - Mentoring graduate placements - Planning disaster recovery - Fire marashal
Key responsibilities: management of all branding and marketing campaigns for the newly acquired loans business, including re-branding to Imagine Finance, creating new logos and re-branding all stationery for the business. Managed the creation of the B2B brand communications for the broker-to-broker business The Loan Processing Centre. Grew the customer base until the business was sold.
Facilitated robust commercial growth by planning, creating and delivering innovative multi-channel marketing campaigns. Worked closely with the Marketing Director and other members of the senior executive team to define marketing strategies using insights gleaned from intensive research and mapping of customer journeys. Provided leadership, training, and management for team of Campaign Executives. Constant reviewing of marketing costs and budget management.
Key responsibilities: wrote content and oversaw the development, testing and launching of the company’s four new transactional websites, giving Christmas savers the ability to manage their accounts online. Also managed online marketing, implemented and managed successful PPC, banner advertising, affiliate marketing and email campaigns, resulting in growth of the customer base.
Key responsibilities: scoping business requirements to launch a new company (First Advice) to coincide with the launch of a sponsorship deal with MCFC. Wrote business strategy for recruitment of new prospects and customer retention programme.