Pamela Permalloo Bass

Culture & DEI Director | Executive Coach | Inclusive Consultant | NHS Leadership | FRSA

United Kingdom

About

I’m an experienced leader in Diversity, Equity, and Inclusion (DEI) and a Fellow of the Royal Society of Arts, Manufactures and Commerce (FRSA), with over 25 years of experience creating inclusive, equitable, and fair workplaces. My passion lies in turning DEI values into practical, measurable outcomes helping organisations move beyond good intentions to sustainable, systemic, long-term change. I believe inclusion isn’t an initiative it’s the foundation of thriving organisational culture. Areas of expertise: • Inclusive leadership and culture transformation, partnering with senior leaders to embed culture, diversity, inclusion, equity and belonging into everyday practice. • Psychological safety and speaking-up cultures, empowering people to share ideas, concerns, and experiences without fear, building trust and transparency. • Equity strategy and organisational improvement, designing inclusive frameworks that drive measurable progress and accountability. • Sustainable inclusive solutions, co-creating actions rooted in lived experience and workforce voice to create authentic, lasting inclusion. I’ve operated at director and non-executive level, leading large, complex teams across the NHS and public sector. Known for my empathetic and engaging communication style, I bring people together across systems and hierarchies to have the conversations that spark real change. Career highlights: • NHS National Diversity & Inclusion Leader Award (Winner) – recognised for advancing DEI nationally. • NHS Regional Diversity & Inclusion Award (Winner) – for leading regional culture change. • Freedom To Speak Up Guardian: under my leadership, Solent NHS ranked 2nd nationally for promoting a positive speaking-up culture (2019 & 2020). My approach centres on the belief that true inclusion leads to innovation, improved performance, and organisational wellbeing. When people feel valued and heard, everyone benefits, colleagues, patients, and communities alike. I’m open to collaborating with organisations seeking to strengthen their Culture, DEI strategy and leadership capability. Please feel free to connect with me to explore how we can create meaningful, sustainable inclusion together.

Experience

  • Culture, Diversity Equity & Inclusion Director | Consultant | Executive Coach at Pamela Permalloo Bass
    May 2023 - Present · 3 yrs 2 mos

  • CQC Inspection - Specialist Advisor at Care Quality Commission
    Apr 2016 - Present · 10 yrs 3 mos

    Inspector - Diversity & Inclusion Specialist Advisor - CQC Inspections - Well Led Domain I provide specialist advice on Diversity & Inclusion and input into the Care Quality Commission’s (CQCs) regulatory inspection and investigation activity. My advice on Diversity & Inclusion ensures that CQC’s judgements are informed by up to date and credible professional knowledge and experience.

  • Director of Diversity and Inclusion at Southern Health NHS Foundation Trust
    Sep 2021 - May 2023 · 1 yr 9 mos

    Providing the Trust with strategic direction and cultural insights on diversity, inclusion and belonging agenda. 1 day a week with Hampshire IOW ICS (Integrated Care System D&I)

  • Solent NHS Trust (Southampton, United Kingdom)
    • Director of Diversity and Inclusion
      Apr 2019 - Oct 2021 · 2 yrs 7 mos

      Working closely with the Trust Board on improving Diversity & Inclusion for the workforce, patient and community groups.

    • Lead Freedom to Speak Up Guardian
      Dec 2018 - Sep 2020 · 1 yr 10 mos

      Lead Freedom to Speak Up Guardian working alongside the leadership team, supporting the organisation to continue to improve openness & transparency within the workplace, further improve listening & learning culture.

  • Senior Diversity & Inclusion Consultant at Green Park
    Jul 2018 - Dec 2018 · 6 mos

    Supporting private & public organisations with their Public Sector Equality Duties, National Equalities Audit and ensuring compliance, best practice with strategic direction.