Pam Chen

Client & Display Ads Operation Lead

Taipei City, Taipei City, Taiwan

About

Experienced digital solution manager with a demonstrated history of working in the website industry from desktop to mobile. Skilled in digital business strategy, digital Ads solutions, project management professional, and data analysis. Strong operation professional in the Sales & business team with a Master of marketing management and project management professional certification.

Experience

  • Client & Display Ads Operation Lead at LINE Taiwan Limited
    Nov 2024 - Present · 1 yr 9 mos

  • Senior Partner Relationship Manager at LINE Corp
    Jun 2022 - Oct 2024 · 2 yrs 5 mos

    Build long-lasting, mutually beneficial relationships with business partners' c-levels, always striving to find the LINE total solutions which best fit their individual needs and help sales to achieve the goal. To collaborate with sales and try to boost the revenue through annual contracts, incentive plans, workshops, and any related programs.

  • APAC Business Ops and Strategic Solution Manager at Yahoo, International
    Apr 2019 - Feb 2022 · 2 yrs 11 mos

    Responsible for high-level project implementation and launched into APAC markets smoothly. Managed the project progress, controlled the risk, and identified the change required during the project period. Built good relationships with cross-functional teams and clarified how the process worked in each department. Supported sales process development especially in operation teams to maximize work efficiency purpose. Led APAC advertising features and platform go-to-market plan on the supply side. Assisted product and technical teams to enable initiatives, and also communicated with the Sales side. Pictured daily workflow for cross-functional teams for coordinated purposes. Provided data analysis to senior leader group in order to meet revenue goal. The scope covered company-owned sites, premium global partners, and local media in APAC markets.

  • Search and Performance Ads - Creative Strategist Manager at 雅虎
    Mar 2011 - Apr 2019 · 8 yrs 2 mos

    Supported search and stream ads development for all channels and managed Taiwan creative strategist team. 1. 30 people team management 2. Sales project management experience in reseller groups 3. Sales and operation tool project owner 4. Global plan SMB and sales operation team POC.

  • Digital Manager at www.beauty321.com
    Sep 2007 - Oct 2010 · 3 yrs 2 mos

    Developed digital strategy and transformation plan for BEAUTY publication(美人誌/大美人) including website team management and key CPG brands solution. Expertise in ad copy and editorial knowledge, and responsible for alliance sponsorship programs with diverse categorized companies.