São Paulo, São Paulo, Brazil
Professional with experience in the Marketing field, focusing on Product Marketing. My career path is marked by competencies specifically developed in strategic product planning, budget control, market analysis, and monitoring of competitive results. Currently, I hold the position of Senior Marketing Analyst at Apsen, where I participated in the development and execution of dissemination strategies, especially in promoting supplements. I led the construction of the introduction plan for a new medical specialty, nutrology, into the visitation schedule. This task involved effective communication and coordination with product managers, ensuring strategic alignment and execution as planned. I have an analytical and results-oriented profile and am always in search of solutions to boost products and marketing strategies, focusing on maximizing market impact and meeting consumer needs.
- Direct support to the Musculoskeletal Franchise Manager, including reporting and assisting in strategy development; - Active participation in the strategic and tactical planning for Triancil® and Extima® products, integrating market analysis and action definition; - Management of product budgets, from the initiation of purchase requests to budget control in the SAP system, including the processing of invoices; - Market analysis, assessing inventory, profits and losses (P&L), pricing, and competitor actions; - Management of the sample control and distribution process for products; - Development and management of communication strategies, as well as the creation of promotional materials, in collaboration with multidisciplinary teams, including medical, regulatory, digital, trade, events, and market intelligence; - Organization and promotion of continuing medical education initiatives (congresses, symposiums, meetings, specific events, etc.), as well as managing interaction and engagement with medical residents; - Strengthening of relationships and support to the sales team and commercial area, optimizing the effectiveness of market strategies.